About UPES

UPES is a top-ranked, UGC-recognised, private university based in Dehradun Uttarakhand. . As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering.

We're proud to be recognised as a Great Place to Work, and we believe culture fit is just as key as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

? LinkedIn: https://www.linkedin.com/school/upesdehradun/

? Website: https://www.upes.ac.in

Location - Delhi

Job Responsibilities

Social Media:
- Content Creation: Develop high-quality and engaging content for all social media channels, including text, images, videos, and other multimedia formats. Tailor content to suit the preferences of each platform and maintain consistency in brand voice.
- Scheduling: Create & follow mechanisms to plan, prioritise,



and maintain a daily/weekly/monthly/quarterly/annual calendar aligned to marketing and business priorities, with clearly defined KPIs
- Paid Social Media Advertising: Plan, execute, and monitor paid social media campaigns to boost visibility and achieve marketing objectives.
- Analytics and Reporting: Track, analyse, and report on key performance metrics, such as engagement, reach, conversion rates, and follower growth. Use data-driven insights to optimize social media campaigns. Regular monitoring and reporting of performance through presentations, leading calls and face-to-face meetings with stakeholders.
- Influencer and Partnership Collaboration: Identify and collaborate with relevant influencers and partners to expand our brand's reach and credibility within the target audience.
- Events: Live Events management including Live streaming & live updates on social platforms
- Social Listening: Stay attuned to online conversations and trends

📌 Social Media Manager (Delhi)
🏢 UPES
📍 Delhi