24 Aug
|
Walltrendz
|
Jabalpur
24 Aug
Walltrendz
Jabalpur
About Us
Walltrendz is a home décor brand specialising in designer wallpapers, wall murals, and wall art. We sell to customers across India and internationally, with a growing presence in the US market. Our in-house design team creates original artwork, and we're looking for someone who can put that work in front of the right audience — and keep them coming back.
The Role
You will own our social media presence end-to-end. This role is about building a genuine audience organically
— not buying attention. We want someone who understands that in home décor, people follow a brand for months before they buy, and that the job is to earn trust in that window.
This is a hands-on execution role. You'll run the day-to-day yourself while planning a few weeks ahead.
Key Responsibilities Content & Audience Growth
- Plan and maintain a monthly content calendar across Instagram, Pinterest, Facebook, and YouTube Shorts
- Write captions, hooks, and copy suited to both Indian and US audiences
- Coordinate with our in-house graphic designers and video editor to get assets produced on schedule
- Grow followers and reach through consistent, high-quality organic content — trends, formats, hooks, posting rhythm
- Manage Pinterest boards, pin scheduling, and SEO-friendly descriptions to drive steady website traffic
Trust Building
- Showcase real work — installations, customer spaces, before-and-afters, behind-the-scenes of our design process
- Collect and publish customer reviews, testimonials, and user-generated content
- Build credibility content: material quality, installation process, durability, how we work
- Collaborate with home décor creators, interior designers, and micro-influencers on organic partnerships
Community & Nurturing
- Respond to comments and DMs promptly and in the brand's voice
- Handle enquiries that come through social channels and route serious leads to the sales process
- Follow up with interested prospects who aren't ready to buy yet — keep them warm
- Build genuine relationships within the décor and interiors community; participate, don't just broadcast
- Re-engage past customers for repeat orders and referrals
Analysis & Reporting
- Weekly reporting on reach, engagement, follower growth, saves, shares, and website traffic
- Identify which content themes and formats actually drive enquiries, and double down
- Competitor and market observation in the home décor space
What We're Looking For
- 1–3 years of hands-on social media experience (agency or brand side)
- A track record of growing an account organically — please be ready to show numbers
- Working knowledge of Pinterest as a traffic channel (a solid plus for our category)
- Strong written English; ability to write for an international audience
- Genuinely good at conversation — DMs and comments are a big part of this role
- Comfortable with Canva or basic design tools for quick edits (you won't be doing full design work)
- An eye for aesthetics — this is a visual, design-led brand
- Organised, self-directed, and reliable with deadlines
Nice to have: experience with home décor, furniture, lifestyle, or D2C e-commerce brands; familiarity with international marketplaces; basic video editing.
Remote Work Requirements
- Your own laptop and a stable, high-speed internet connection
- Availability during standard working hours (Mon–Sat) with prompt communication
- Daily check-ins and a weekly video call review
- Ability to work independently without daily supervision
What We Offer
- Salary: no bar for the right candidate — commensurate with experience and demonstrated results
- Performance-linked incentives
- Full creative ownership of the brand's social presence
- Direct access to the founder; short decision chains, no bureaucracy
- Work with an original in-house design team, not stock imagery
📌 Social Media Marketing Specialist (Jabalpur)
🏢 Walltrendz
📍 Jabalpur