About the Role

MJ Education is looking for a creative, energetic and execution-focused Social Media Manager to manage and grow the digital presence of all MJ Education branches.

The role involves planning content, coordinating with faculty and students, shooting and editing Reels, managing publishing schedules, tracking performance, and ensuring that MJ Education’s online presence consistently reflects its academic credibility, student culture and brand values.

The position will begin with a 2-month probation period, during which performance, consistency, creativity, ownership and execution quality will be evaluated.

Key Responsibilities:

- Plan and execute the monthly social media calendar across all MJ Education branches.
- Coordinate with faculty, students and branch teams for regular content shoots.
- Shoot Reels, photos, student interactions, faculty-led content, events and behind-the-scenes moments.
- Script and develop engaging content ideas for Instagram, YouTube Shorts and other relevant platforms.
- Edit short-form videos and prepare them for publishing.
- Manage Stories and maintain an active day-to-day social media presence.
- Cover branch activities, student events, academic initiatives, celebrations and major MJ events.
- Identify relevant trends, audios and content formats and adapt them appropriately for MJ Education.
- Develop recurring content series around academics, student life, faculty expertise and MJ culture.
- Ensure that all content follows MJ Education’s approved brand positioning, visual identity and communication style.
- Coordinate content requirements across multiple branches and maintain a structured content production schedule.
- Publish content consistently according to the approved calendar.




- Monitor performance metrics such as views, reach, engagement, shares, saves, watch time and follower growth.
- Prepare weekly and monthly social media performance reports.
- Identify what content is working and suggest improvements based on performance.
- Work closely with management and the Growth Advisor on campaigns, messaging and strategic priorities.

Content Areas The Social Media Manager will work across content such as:

- Student-oriented and relatable Reels
- Faculty-led educational content
- Difficult concepts explained simply
- Academic tips and problem-solving videos
- Student testimonials and success stories
- Parent-focused content
- Events and activities across MJ Education branches
- Humorous and trend-based content
- YouTube Shorts
- Behind-the-scenes content
- Branch-specific promotional content
- Results and achievement communication
- Long-form YouTube shoot coordination and assistance
- Brand-building and thought-leadership content

Who We Are Looking For The ideal candidate should:

- Be comfortable shooting high-quality content using a smartphone or camera.
- Have a strong understanding of Instagram Reels, YouTube Shorts and current social media formats.
- Have good video-editing skills.
- Be comfortable coordinating with faculty members, students and branch teams.
- Understand student-oriented humour and youth content.
- Have a solid sense of storytelling,



hooks and content pacing.
- Be able to identify trends without blindly copying them.
- Have good communication and coordination skills.
- Be proactive and comfortable travelling between MJ Education branches when required.
- Be organised enough to manage multiple shoots, content deadlines and branch requirements.
- Be open to feedback and continuous experimentation.
- Take ownership of content from idea to publishing.

Preferred Skills

- CapCut, Premiere Pro, VN or similar editing tools
- Canva
- Photography and videography
- Instagram and YouTube content management
- Scriptwriting and content ideation
- Knowledge of trending audio and Reel formats
- Basic understanding of YouTube and Instagram Analytics
- Content calendar and project-management skills

Employment Details

- Position: Social Media Manager
- Location: Across MJ Education branches
- Employment Mode: Primarily on-site
- Probation Period: 2 months
- Travel: Travel between branches will be required as per content and shoot schedules
- Working Schedule: As per agreed working days and content requirements
- Compensation: To be discussed based on profile and experience

Evaluation During the 2-Month Probation

Performance will primarily be evaluated on:

- Consistency of content execution
- Quality of shoots and edits
- Creativity and originality of ideas
- Ability to meet timelines
- Coordination across branches
- Ability to work effectively with faculty and students
- Understanding and execution of MJ Education’s content strategy
- Improvement based on feedback
- Content performance and audience response
- Reporting discipline
- Ownership and reliability
- Professionalism across all branches

📌 Social Media Marketing Manager (Ahmedabad)
🏢 MJ Education
📍 Ahmedabad