Social Media Manager

Experience: 5+ Years

Location: Gurugram

Employment Type: Full-Time

Industry: Interior / Architecture / Art / Luxury Lifestyle / Design

Job Summary

We are looking for an experienced and creative Social Media Manager with 5+ years of experience to lead and execute the brands social media strategy, content creation and day-to-day digital presence.

The ideal candidate should have strong experience in Instagram management, premium/luxury brand communication, content planning, Reels, photography/video coordination, copywriting, influencer collaborations and social-media analytics.

The candidate must have a strong visual sense and the ability to maintain premium, editorial and art-led brand identity across all social-media platforms.

Key Responsibilities

- Create and manage monthly content calendars aligned with product launches, collections, festivals, campaigns and brand priorities.
- Plan weekly content across Reels, carousels, static posts and Stories.
- Develop creative concepts, references, mood boards, scripts and shot lists.
- Maintain premium, sophisticated, editorial and art-led visual language.
- Coordinate photoshoots involving products, props, locations, artists, models and production timelines.
- Edit Reels, videos and images and prepare layouts, covers, captions and on-screen text.
- Write engaging captions, hooks, CTAs, hashtags and product information in brand tone.
- Schedule and publish approved content consistently and accurately.
- Manage Instagram profile hygiene, including bio, links, highlights, covers, pinned posts and contact details.
- Create regular Stories covering processes, styling, new arrivals,



launches, press coverage and customer-generated content.
- Respond to comments and DMs professionally and redirect genuine sales enquiries to the appropriate team.
- Build relationships and engagement with interior designers, architects, stylists, artists, publications and relevant creators.
- Identify and recommend influencer collaborations, gifting, UGC and creator opportunities.
- Coordinate with artists, photographers, designers, website team and advertising manager.
- Provide suitable creatives and recommendations to the advertising manager for paid campaigns.
- Identify high-performing organic content that can be promoted through paid advertising.
- Track reach, engagement, saves, shares, follower growth, profile visits, website clicks and enquiries.
- Prepare a concise monthly performance report with insights, learnings and recommendations for the following month.
- Monitor social-media trends, competitors and industry developments while ensuring that only relevant trends are adapted to brand identity.
- Maintain an organised content bank containing raw footage, photographs, edited assets, product information and approved content.
- Take complete ownership of social-media timelines, follow-ups,



publishing accuracy and overall social-media readiness.

Candidate Profile
- 5+ years of relevant experience in Social Media Management, Digital Marketing, Content Marketing or a similar role.
- Robust hands-on experience managing Instagram and other social-media platforms.
- Experience in premium, luxury, interior design, architecture, art, fashion, lifestyle or creative brands will be preferred.
- Strong understanding of Instagram Reels, Stories, carousels, content formats and engagement strategies.
- Good knowledge of content creation, photography/video coordination and basic editing.
- Strong copywriting and communication skills with an excellent understanding of brand tone and storytelling.
- Creative mindset with strong aesthetic judgement and attention to detail.
- Experience in influencer/creator collaborations and UGC campaigns.
- Ability to analyse social-media performance and convert insights into actionable strategies.
- Strong coordination, organisation, follow-up and time-management skills.
- Ability to work independently and take ownership of social-media activities from concept to execution.

Preferred Skills Instagram | Social Media Strategy | Content Planning | Reels | Content Creation | Copywriting | Influencer Marketing | UGC | Photography & Video Coordination | Canva/Adobe Tools | Social Media Analytics | Brand Storytelling | Luxury Branding | Digital Marketing

Education

Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, Advertising, Design or a related field preferred.

Apply at: [email protected]

📌 Social Media Manager (Gurugram)
🏢 Som Project
📍 Gurugram