Role & responsibilities

- Monitor customer, competitor, content, festival, cultural, and social media trends.
- Identify customer needs, concerns, purchase barriers, and emerging opportunities.
- Analyse VedaMandirs content to identify winning topics, formats, hooks, and engagement drivers.
- Track festivals, regional trends, creators, and relevant platform trends.
- Convert insights into actionable content and creative recommendations.
- Support paid acquisition with audience insights, messaging, hooks, and creative ideas.
- Support social media scheduling, publishing, community monitoring, and performance tracking.
- Prepare daily intelligence updates and weekly reports with transparent actions.

Core expectation: Observation Analysis Insight Recommendation Action

Preferred candidate profile





- Experience in digital marketing or performance marketing
- Experience in social listening
- Experience with competitor intelligence
- Experience in the devotional, spiritual, cultural or religious category
- Understanding of Hindu festivals and Indian cultural conversations
- Experience working with multilingual content teams
- Experience using social media management and analytics tools
- Familiarity with Meta Business Suite
- Familiarity with AI tools for research and content intelligence
- Basic understanding of paid social advertising
- North Indian Hindi Speaking state person is good to have but not must.

📌 Social Media Executive (Hyderabad)
🏢 Way2News
📍 Hyderabad