SOCIAL MEDIA MANAGER THE REAL ONE — YOUTUBE & INSTAGRAM

What we need: A hands-on social media manager who can own day-to-day publishing and growth across our podcast ecosystem. The role combines content planning, platform optimisation, coordination and performance review;

editing/design will be handled with the respective team.

YOUTUBE – MAIN PODCAST

- Full podcast publishing: title, thumbnail brief, description,

chapters, SEO, scheduling and final upload checks.
- Track CTR, retention, watch time and traffic sources; refresh weak or older episodes when required.
- Maintain playlists, channel presentation and a clear release workflow with the creative team.

CLIPS & SHORTS
- Identify the strongest moments from every podcast and brief editors with timestamps, hooks and content angles.
- Package Shorts and long-form clips for discovery and move viewers naturally towards the full podcast.
- Track which topics, guests and formats repeatedly perform and use those learnings in future releases.

INSTAGRAM – 2 ACCOUNTS
- Plan, schedule and publish Reels/Stories/posts with strong hooks, covers and captions.
- Monitor reach, watch time, shares, saves and follower growth;

build repeatable formats from winning content.
- Use Instagram strategically to support podcast discovery without making every post promotional.

PERSONAL & VERTICAL CONTENT
- Manage Deep Verma personal-brand content and Acharya Ji social content as separate content identities.
- Turn shoots, behind-the-scenes moments, opinions and podcast footage into relevant short-form content.

CONTENT PLANNING & TRENDS
- Maintain one practical weekly/monthly calendar covering podcasts, clips, Shorts, Reels and collaborations.




- Track relevant trends across spirituality, paranormal, tantra,

supernatural and adjacent categories.
- Share timely content opportunities with editors/designers and keep publishing deadlines on track.

GUESTS, BRANDS & COMMUNITY
- Coordinate guest collaboration posts, Reels, Stories and reposts around podcast releases.
- Support brand/sponsor content execution and maintain required deliverables.
- Use comments, polls and audience response to identify topics,

questions and future content opportunities.

ANALYTICS & WEEKLY REVIEW

- Provide a concise weekly review: what worked, what underperformed, why, and what should be changed next.
- Monitor channel health, copyright/impersonation issues and flag anything requiring immediate attention.
- Recommendations should be based on actual platform data,

not only raw view counts.

PAID PROMOTION

- Build and manage separate brand-owned promotional/clone-style channels or pages where useful, with transparent ownership and platform compliance.
- Test selected trailers/clips organically, then promote proven creatives through YouTube/Google and Meta campaigns.
- Track spend, audience quality, watch behaviour and subscriber/follower conversion; avoid low-quality or artificial engagement.

IDEAL FIT: Strong working knowledge of YouTube Studio, Instagram Insights, SEO, CTR/retention, Shorts/Reels, content repurposing and basic

Meta/YouTube Ads. Podcast/creator experience is preferred. Candidate should be comfortable showing previous work, channel results or relevant case studies.

The objective is simple: keep the content system organised, improve packaging and distribution, and steadily grow the channel.

📌 Social Media Manager (Saraswati Vihar)
🏢 Kiaash Business Solutions
📍 Saraswati Vihar