About AMTY

AMTY is a contemporary jewellery brand creating everyday statement pieces for the up-to-date girl. We believe jewellery is more than an accessory — it’s a form of self-expression and everyday armour.

Our designs are playful, trendy and easy to wear, with a focus on quality and individuality. We’re a growing, founder-led brand and we’re building a strong community through fashion, creativity and social-first content.

As we continue to grow, we’re looking for creative people who want to build something from the ground up and be part of AMTY’s journey. ✨

Content Creator — About the Role

AMTY is looking for a creative, trend-aware Content Creator to join our growing jewellery brand. If you love Instagram, understand what makes people stop scrolling, and enjoy creating fun, aesthetic and engaging content — we’d love to hear from you.

You’ll work closely with the founder to build AMTY’s visual identity and create content that connects with our audience.

Responsibilities

- Create engaging Instagram Reels, Stories and social media content
- Plan and execute creative product shoots and lifestyle content
- Stay updated with Instagram trends, sounds, formats and viral content
- Come up with fresh content ideas that align with AMTY’s brand
- Shoot and edit short-form videos using CapCut or similar editing apps
- Create basic graphics using Canva
- Assist with styling,



props and creative direction for shoots
- Help maintain a consistent and visually appealing brand presence

Requirements

- Robust understanding of Instagram and short-form content
- Good sense of aesthetics, fashion and visual storytelling
- Comfortable shooting content using a phone/camera
- Proficiency in Canva and CapCut or similar editing tools
- Ability to independently come up with creative content ideas
- Good communication and organizational skills
- Prior experience in fashion, jewellery, beauty or lifestyle content is a plus
- Portfolio/previous work is required

What We’re Looking For

Someone who is

- Creative, curious and constantly experimenting
- Naturally plugged into social media trends
- Has an eye for detail and aesthetics
- Takes initiative instead of waiting for instructions
- Understands how to create content that feels organic, relatable and shareable
- Is excited to work with a growing, founder-led fashion jewellery brand

How to Apply Think you’d be a good fit? Send us your CV + portfolio/Instagram profile + a short note about why you’d love to work with AMTY.

? Location: Chennai, Tamil Nadu

? Role: Content Creator

? Compensation: Based on experience

If you’re someone who can turn a piece of jewellery into content people want to stop and look at — we want to meet you. ✨

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📌 Social Media Content Creator (Chennai)
🏢 Amty jewellery
📍 Chennai