Job Title: Social Media Manager - ALTA School of Technology, Pune (ADYPU Campus)

Location: ADYPU Campus, Pune (in-person, full-time on-site - not remote/hybrid)

Reports to: Marketing Head

About the Role:

ALTA school of technology is looking for a Social Media Manager to be based full time at our Pune campus, working hands-on with our on-campus video editor to produce and publish content that reflects real campus life - student journeys, faculty, events, and the AI-first learning environment rather than managing the channel remotely. This is a campus-embedded role: you'll be present for shoots, student interactions, and events as they happen, not briefing them from a distance.

Key Responsibilities

1. Social Media Strategy & Planning

- Develop and execute social media strategy for the Pune campus, aligned with ALTA's overall brand and enrollment goals.
- Build monthly content calendars centered on live campus activity - classes, events, hackathons, guest sessions, placements.
- Track social media trends, platform updates, and competitor activity (especially regional players active in Pune/Maharashtra).

2. Content Creation & Publishing (On-Campus)

- Work daily, in person, with the campus video editor to plan and shoot reels, promos, and testimonials on-site and not via remote handoff.
- Be physically present for campus events, student shoots, and faculty sessions to capture content as it happens.
- Publish across LinkedIn, Instagram and YouTube.
- Write captions, blogs, and promotional copy specific to Pune campus stories.

3. Community Management

- Manage day-to-day comments, DMs, and inquiries across platforms,



with campus context to answer prospective-student questions accurately.
- Build an engaged local community among Maharashtra -region students, parents, and alumni.

4. Campaign Management

- Plan and execute organic and paid campaigns for Maharashtra-specific admissions cycles and events.
- Coordinate with the central performance marketing team on paid optimization, while owning organic and on-ground content independently.
- Support lead generation for Pune campus counselling events and open days.

5. Analytics & Reporting

- Track reach, engagement, followers, impressions, CTR, and conversions for Pune-specific content.
- Share weekly/monthly reports with campus leadership and central marketing.
- Use performance data to refine what content actually drives Pune campus inquiries.

6. Collaboration

- Sit within the Pune campus team; coordinate daily and in-person with the on-site video editor, admissions counsellors, and campus operations.
- Coordinate student testimonials, influencer visits, and campus event promotions on the ground.
- Support employer branding and recruitment content originating from the Pune campus.

Requirements

- 24 years' experience in social media management, ideally with video-led or campus/education-sector content.
- Must be based in or willing to relocate to Pune - this is a full-time, on-site role, not remote.
- Comfortable working closely and daily with a video editor with strong creative collaboration skills, not just a content calendar owner.
- Strong writing skills in English; Hinglish, Marathi is a plus for cross-campus content.

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