Role: Silk Section CRM

Role Summary The Silk Section CRM is responsible for building and maintaining relationships with silk customers, understanding their purchase preferences, managing customer information, and driving repeat business through personalized communication and follow-up. The role focuses on customer retention, engagement, and sales support for the silk section.

Responsibilities

· Maintain accurate customer profiles, including purchase history, preferences, occasions, sizes, colors, and product interests.

· Develop and maintain strong relationships with existing and high-value silk customers.

· Follow up with customers after purchases to ensure satisfaction and encourage repeat visits.

· Inform customers about new silk collections, exclusive arrivals, festive offers, wedding collections, and special events.

· Identify and engage VIP, premium, wedding, and high-value customers.

· Make personalized product recommendations based on previous purchases and customer preferences.

· Invite customers for new collection launches, festive shopping, exhibitions, and special showroom events.

· Coordinate with Silk Section Sales Executives and Stylists to provide personalized customer service.

· Follow up on customer enquiries, pending purchases, alterations, blouse stitching, and special orders.

· Maintain regular communication through phone calls, WhatsApp, SMS, email, or other approved CRM channels.

· Record customer interactions, feedback, enquiries, complaints, and follow-up status in the CRM system.

· Track customer visits and identify opportunities for cross-selling and repeat sales.





· Collect customer feedback and communicate important issues to the Showroom Manager.

· Handle customer concerns professionally and ensure timely resolution.

· Support customer retention campaigns and targeted promotional activities.

· Prepare regular CRM reports covering customer follow-ups, conversions, repeat purchases, VIP customers, and pending enquiries.

· Maintain confidentiality and accuracy of customer information.

· Coordinate with Billing, Inventory, Dispatch, Tailoring, and other departments to ensure smooth customer service.

Requirements

· Excellent communication and customer relationship skills.

· Good knowledge of silk saree, fabrics, designs, weaving techniques, colors, and product categories.

· Strong follow-up and customer-handling skills.

· Ability to build long-term relationships with premium customers.

· Valuable understanding of CRM software, MS Excel, and customer databases.

· Sales-oriented approach with strong negotiation and persuasion skills.

· Good telephone and WhatsApp communication etiquette.

· Strong attention to detail and record-keeping ability.

· Professional appearance and positive attitude.

· Ability to handle VIP and high-value customers with discretion.

How to Apply

Interview Details

Contact: HR - (phone hidden) (WhatsApp your updated Resume and Call)

Benefits

Health Insurance, Provident Fund, Yearly Bonus, Yearly Salary Increment.

Work Location: T Nagar & Adyar Showroom

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Silk Section - CRM (Chennai)
🏢 SUNDARI SILKS INDIA
📍 Chennai