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SEO Specialist

Company: Professor Academy

Location: Kappalur, Madurai, Tamil Nadu

Job Type: Full-time | On-site

Experience: 24 years

Salary: 25,000 - 40,000/month, based on experience and skills

About the Role

Professor Academy is looking for a technically solid and results-oriented SEO Analyst to manage and grow our organic search presence across traditional search engines and emerging AI-powered search platforms.

The ideal candidate must have strong hands-on experience in SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) and should be currently based in Madurai.

Key Responsibilities

- Develop and execute SEO strategies to increase organic traffic, rankings and leads.
- Perform Technical SEO, On-Page SEO, Off-Page SEO and Local SEO.
- Conduct keyword research, keyword mapping, search intent and competitor analysis.
- Optimize WordPress websites, landing pages, course pages and blogs.
- Manage Google Search Console, GA4, Google Analytics, SEMrush/Ahrefs and Screaming Frog.
- Improve Core Web Vitals, page speed, indexing, crawlability, internal linking, schema and structured data.
- Develop AEO strategies for Featured Snippets, People Also Ask, FAQ and conversational search.
- Develop GEO strategies for AI-powered search and generative platforms.
- Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity and AI search visibility.
- Build topical authority, entity relevance and high-quality content signals.
- Conduct content gap analysis and competitor SEO analysis.
- Plan and execute ethical link-building and backlink strategies.
- Work with the WordPress, content,



social media and digital marketing teams.
- Track organic traffic, rankings, CTR, leads and conversions and prepare SEO reports.

Required Skills

SEO:

Technical SEO | On-Page SEO | Off-Page SEO | Local SEO | Keyword Research | Keyword Mapping | Search Intent | Competitor Analysis | Link Building | Content SEO

AEO:

Answer Engine Optimization | Featured Snippets | People Also Ask | FAQ SEO | Conversational Search | Question-Based Content

GEO:

Generative Engine Optimization | AI Search | Google AI Overviews | ChatGPT | Gemini | Perplexity | Entity SEO | Topical Authority | AI Visibility

Tools:

Google Search Console | GA4 | Google Analytics | SEMrush | Ahrefs | Screaming Frog | Google Keyword Planner | WordPress | Google Tag Manager

Technical:

Core Web Vitals | Page Speed | Schema Markup | Structured Data | Indexing | Crawling | Canonical | Robots.txt | XML Sitemap | Internal Linking | HTML/CSS

Candidate Requirements

- 24 years of hands-on SEO experience.
- Strong practical knowledge of SEO + AEO + GEO.
- Experience managing and optimizing live websites.
- WordPress SEO experience preferred.
- Strong analytical and problem-solving skills.
- Experience in Education / EdTech / Coaching / Lead Generation is an advantage.
- Candidates currently residing in Madurai are strongly preferred.
- Must be willing to work on-site at Kappalur, Madurai.

Portfolio Requirement Candidates must provide 2–3 website URLs they have personally handled for SEO, along with brief details of the work and measurable results wherever possible.

Candidates with strong hands-on AEO/GEO experience will be given preference.

📌 SEO Specialist -AEO & GEO (Madurai)
🏢 Professor Academy
📍 Madurai