Department: Marketing / Digital Marketing

Location: [Noida Onsite]

Experience Required: 8- 10+ Years

Employment Type: Full-Time

About XTEN-AV

XTEN-AV is an AI-powered cloud SaaS platform that revolutionizes the professional audiovisual (AV) system design, proposal, and project management landscape. Our patented platform (featuring tools like X-DRAW, X-DOC, X-PRO, and our AI assistant XAVIA) replaces manual, legacy workflows with automated diagramming, real-time analytics, and AI-driven workflow engines.

About the Role

We are looking for a seasoned SEO Lead with 8 to 10+ years of experience to own and scale our organic search strategy across traditional SEO, AEO (Answer Engine Optimization)

, GEO (Generative Engine Optimization) , and AIO (AI Optimization) . This role is responsible for driving qualified organic traffic and lead generation, leading a cross-functional team, and ensuring our digital presence performs well not just on Google, but across AI-driven search and answer surfaces (ChatGPT, Perplexity, Google AI Overviews, Gemini, etc.).

The ideal candidate is a hands-on strategist and executor who can audit, plan, and drive execution while also mentoring a team of SEO specialists, content writers, and designers. This role owns growth across Organic, Social, Referral, and LLM/AI-driven traffic channels, with solid working knowledge of CRO and Social Media to ensure traffic translates into engagement and qualified leads.

Preferred Industry Background: AV and SaaS

Key Responsibilities

Strategy & Planning

● Develop and own the end-to-end SEO/AEO/GEO/AIO strategy aligned with business and lead-generation goals.

● Own performance and growth strategy across Organic Search, Social, Referral, and LLM/AI-driven traffic channels — not SEO in isolation.

● Conduct comprehensive website audits (technical, on-page, off-page, backlinks outreach, content, and AI-readiness) and build actionable roadmaps.

● Define KPIs, set targets, and report on traffic quality, channel-wise performance, and lead generation metrics.

● Stay ahead of algorithm updates, AI search behavior changes, and evolving search engine/LLM ranking factors.

CRO & Social Media





● Apply CRO principles across landing pages and key organic entry points to improve on-site engagement and lead conversion, working closely with design and product teams.

● Guide organic social media strategy and its role in amplifying content reach, referral traffic, and brand visibility — coordinating with the social/community team where applicable.

● Monitor referral traffic sources (partnerships, PR, communities, third-party platforms) and identify opportunities to grow this channel.

Technical SEO

● Lead technical SEO audits and fixes: crawlability, indexation, site architecture, Core Web Vitals, page speed, mobile-friendliness, structured data/schema markup, canonicalization, and XML sitemaps.

● Manage on-page SEO: meta data, internal linking, content optimization, header structure, and keyword mapping.

● Own off-page SEO: link building strategy, digital PR, guest posting, and authority-building outreach.

● Optimize content and site structure for AI/LLM citation and visibility (AEO/GEO), including structured, extractable, and entity-rich content formats.

Lead Generation

● Drive organic strategies specifically focused on generating qualified leads, not just traffic.

● Work closely with conversion rate optimization (CRO) and landing page strategy to improve lead quality and volume.

● Analyze the full funnel from organic visibility to lead conversion.

Tools & Analytics

● Hands-on expertise in GA4, Google Tag Manager (GTM), Google Search Console, SEMrush, Ahrefs , Hotjar, Clarity, Google Looker Studio, Surfer SEO, Clearscope, Frase, and AI-visibility trackers

● Manage and optimize the website on WordPress CMS , including plugin management, site health, and CMS-level SEO configurations.





● Build dashboards and reports to track performance and communicate insights to leadership.

Team Leadership

● Lead, mentor, and manage a team including SEO executives/specialists, content writers, and a graphic designer.

● Set individual and team goals, review performance, and build SEO/content capability within the team.

● Own resource planning and task allocation across SEO, content, and design workflows.

Collaboration & Communication

● Collaborate closely with content, design, product, web development, and paid marketing teams to ensure unified strategy execution.

● Communicate SEO strategy, performance, and roadmaps clearly to non-technical stakeholders and leadership.

● Coordinate with developers/engineering teams for technical SEO implementation.

Required Skills & Experience

● 10+ years of hands-on experience in SEO, with demonstrated exposure to AEO, GEO, and AIO practices.

● Proven track record of driving organic lead generation (not just traffic/rankings) across Organic, Social, Referral, and LLM/AI traffic channels.

● Strong technical SEO skills (site audits, schema, Core Web Vitals, crawl/index management).

● Good working knowledge of CRO (Conversion Rate Optimization) : landing page optimization, funnel analysis, A/B testing fundamentals.

● Good working knowledge of Social Media organic strategy, content distribution, and its impact on referral/brand traffic.

● Proficiency in GA4, GTM, Google Search Console, SEMrush, Ahrefs.

● Working knowledge of WordPress CMS management.

● Experience managing on-page and off-page SEO programs end-to-end.

● Experience leading a multi-disciplinary team (SEO, content, design).

● Excellent written and verbal communication skills.

● Strong cross-functional collaboration and stakeholder management skills.

● Prior experience in the SaaS industry strongly preferred.

Qualifications

● Bachelor's degree in Marketing, Communications, or a related field (or equivalent practical experience).

● SEO/Digital Marketing certifications (Google, HubSpot, SEMrush Academy) are a plus.

📌 SEO Lead (Noida)
🏢 XTEN-AV
📍 Noida