Job Role : SEO Manager Search, App & AI Visibility

Location: Bengaluru On-Site

Reporting To: Digital Director - UAE

Working Hours: Dubai time GST aligned or as close as possible

Experience: 6+ years

Role Overview

We are looking for an experienced SEO Manager - Search, App & AI Visibility to lead client strategy and delivery across SEO, App Store Optimization (ASO) and AI-driven search visibility. You will be a part of our SEO function based in India, servicing clients and business requirements for the UAE market.

This is a client-facing role requiring a strong combination of technical search expertise, strategic thinking, hands-on ASO experience and the ability to translate complex technical recommendations into explicit business conversations.

Key Responsibilities

- Own client relationships across Search, ASO and AI Visibility, including weekly calls, monthly reviews and QBRs.
- Conduct technical SEO audits covering crawlability, rendering, site architecture, schema and structured data.
- Develop schema and entity architecture and translate recommendations into developer-ready specifications.
- Assess brand visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews, identifying citation and visibility gaps.
- Lead ASO strategy across both the Apple App Store and Google Play Store, including metadata, keyword strategy,



creative testing and store conversion optimisation.
- Develop strategies to improve app rankings, installs, ratings and reviews.
- Establish measurement frameworks, reporting standards and QA processes across the function.
- Analyse performance and translate data into clear, actionable recommendations for clients.
- Support new-business pitches with technical audits, diagnostics and strategic recommendations.
- Work closely with internal strategy, content, development, performance and client-servicing teams.

Key Requirements

- 6+ years of experience in SEO/Search, preferably within an agency or client-facing environment.
- Strong technical knowledge of schema, structured data, crawl/render diagnostics and website architecture.
- Practical experience with AI search/visibility optimisation, ideally with before-and-after performance evidence.
- Hands-on experience managing ASO for live apps across both Apple App Store and Google Play.
- Demonstrable examples of improving keyword rankings, store conversion or app installs.
- Strong analytical and problem-solving capabilities.
- Excellent communication and presentation skills, with the confidence to engage senior, non-technical stakeholders and defend strategic recommendations.
- Excellent written and spoken English is essential.

📌 SEO Manager Search App AI Visibility (Bengaluru)
🏢 Boopin
📍 Bengaluru