Position: Meta Ads Specialist
Department: Marketing / Digital Marketing
Employment Type: Full time
Work Mode: Remote / Work From Home

Job Summary

We are looking for a results-driven Meta Ads Specialist to plan, execute, monitor, and optimize paid advertising campaigns across social media platforms. The ideal candidate should have hands-on experience with Meta Ads Manager, lead generation campaigns, audience targeting, campaign optimization, and performance analysis.

Key Responsibilities
Plan and manage paid advertising campaigns across social media platforms using Meta Ads Manager.
Set up and optimize campaigns for lead generation, conversions, traffic, and engagement.
Conduct audience research and create custom, retargeting, and lookalike audiences.
Monitor key performance metrics including CPR, CPL, CPA, CPC, CPM, CTR, conversion rate, and ROAS.
Continuously optimize campaigns to improve cost per result and overall campaign performance.
Conduct A/B testing for creatives, ad copy, audiences, placements, and campaign strategies.
Manage daily and monthly advertising budgets effectively.
Identify underperforming campaigns, ad sets, and creatives and implement optimization strategies.




Coordinate with creative and marketing teams to develop high-performing ad creatives, copy, and messaging.
Set up and monitor Meta Pixel, Events Manager, and conversion tracking.
Analyze campaign data and prepare regular performance reports.
Identify prospects to scale successful campaigns while maintaining target performance.
Stay updated with changes in social media advertising trends, algorithms, targeting options, and advertising policies.
Ensure all campaigns comply with applicable advertising policies.

Required Skills
Meta Ads Manager & Social Media Advertising
Performance & Paid Social Media Marketing
Lead Generation & Campaign Optimization
CPR / CPL / CPA Optimization ability to reduce cost per result, cost per lead, and cost per acquisition
Audience Targeting, Retargeting & Lookalike Audiences
A/B Testing & Conversion Rate Optimization
Campaign Analytics, Reporting & Budget Management

Preferred Skills
Google Analytics (GA4)
Google Tag Manager
Canva or other creative tools
CRM & Lead Management Systems
Excel / Google Sheets
Experience managing high-volume lead generation campaigns
Experience with B2B or service-based businesses

📌 Meta Ads Specialist Delhi (India)
🏢 7th Growth
📍 India