Role Overview

nThe Senior Sales Executive – Hospitality & B2B is a revenue-owning, closing-focused role responsible for converting Sales Qualified Leads (SQLs) into confirmed orders and revenue for Lagavi.

nThis role is designed for a sales professional who excels at consultative selling, negotiation, and deal-closure. The Senior Sales Executive works on pre-qualified opportunities provided by the SDR team and is accountable for revenue outcomes, deal quality, and forecast accuracy.

nOutbound prospecting will generate bonus incentives for this role. The primary focus is on closing business efficiently and profitably.

nA) Revenue Closure & Deal Ownership

n1) Take ownership of qualified leads (SQLs) handed over by the SDR team

n2) Conduct in-depth discussions to understand:

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- Client concept, cuisine, and positioning
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- Number of covers/rooms
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- Product mix, quantities, and specifications
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- Budget expectations and commercial sensitivities
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- Delivery timelines and operational constraints
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n3) Recommend suitable Lagavi products, collections, and solutions aligned with client needs

n4) Prepare and present:

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- Detailed quotations
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- Product proposals and combinations
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- Sampling plans, where required
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n5) Lead commercial negotiations within the approved authority

n6) Close orders and achieve assigned monthly/quarterly revenue targets

nB) Client Relationship Management

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- Act as the primary point of contact for clients through the sales lifecycle until order handover
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- Build trust-based, long-term relationships with hospitality and B2B clients
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- Handle objections, revisions, and decision delays professionally
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- Uphold Lagavi's premium,



design-led brand experience in all client interactions
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nC) Internal Execution & Execution Support

n1) Coordinate closely with:

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- Design team (for product recommendations and customisation inputs)
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- Procurement and operations teams (for feasibility, lead times, and execution planning)
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n2) Ensure complete and accurate handover of closed orders to operations

n3) Support resolution of critical pre-dispatch client issues, when required

nD) CRM Ownership

n1) Maintain accurate and up-to-date deal records in Zoho CRM, including:

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- Deal stages
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- Commercial discussions and approvals
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- Expected closure dates and values
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n2) Provide reliable sales forecasts based on real pipeline status

n3) Adhere strictly to sales SOPs, approval workflows, and documentation standards

nE) Strategic Relationship Building

n1) Nurture long-term relationships with:

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- Existing clients
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- Architects, interior designers, and consultants
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- Hospitality decision-makers
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n2) Re-engage past clients and dormant accounts when relevant

n3) Any self-sourced opportunities that convert into revenue will be recognised and rewarded, but outbound activity volume is not tracked as a KPI

nKPI's

nPrimary:

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- Revenue closed (monthly/quarterly)
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- Conversion rate from SQL → Closed
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- Average deal value
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- Sales cycle efficiency
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- Forecast accuracy
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nSecondary:

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- CRM accuracy and discipline
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- Quality of handover to operations
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- Client experience during the sales phase
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nExplicitly NOT KPIs:

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- Cold calling volume
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- Number of outbound emails or WhatsApp messages
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- Self-generated lead count
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nRequired Skills and Qualities

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- Strong consultative selling and negotiation skills
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- Commercial maturity and pricing judgement
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- Clear, confident verbal and written communication
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- Ability to manage complex, multi-touch sales cycles
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- High ownership of numbers and outcomes
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- Robust CRM discipline (Zoho CRM preferred)
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- Calm, professional, and client-first approach
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- Ability to collaborate cross-functionally
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nPreferred Background

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- Proven experience closing mid to large-ticket deals
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- Exposure to restaurants, hotels, cafés, designers, or contractors is a strong plus
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- Experience with lifestyle, design, or premium brands preferred
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nWhat Lagavi Offers

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- Ownership of meaningful revenue and high-value hospitality projects
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- Best in category performance-linked incentives
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- Strong growth path
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- Opportunity to work with a fast-growing, design-led hospitality brand
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- Collaborative, respectful, and non-hierarchical work culture
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nWho will succeed in this role

nSomeone who:

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- Takes pride in closing quality business
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- Thinks long-term, not transactional
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- Values structure, CRM discipline, and predictability
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- Enjoys consultative conversations more than volume calling
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- Wants to build a serious B2B / hospitality sales career
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📌 Senior Sales Executive (Pragpura)
🏢 Lagavi
📍 Pragpura