Key Responsibilities
- Lead and manage qualitative and quantitative market research studies across automotive categories.
- Design and execute consumer segmentation studies, exploratory research, product clinics, and post-launch evaluations.
- Collaborate with Brand, Product Planning, and Business teams to identify research objectives and develop effective research briefs.
- Translate business challenges into research solutions and recommend appropriate methodologies.
- Partner with and manage external research agencies to ensure quality, timelines, and cost efficiencies.
- Analyze research findings and synthesize large volumes of data into meaningful consumer insights.
- Develop compelling narratives and presentations for senior stakeholders.
- Build and maintain a repository of consumer insights and market intelligence.
- Recommend actionable business strategies based on research outcomes.
Desired Candidate Profile
Experience
- 6 to 9 years of experience in Market Research, Consumer Insights, Customer Research, or related functions.
- Solid hands-on experience in qualitative research methodologies.
- Experience in managing external research agencies and vendors.
📌 Market Research Manager (Mumbai)
🏢 Talent Hired-the Job Store
📍 Mumbai
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