Position:

PR & Marketing Executive

Location:

Kala Ghoda, Mumbai

Experience:

2+ years

ABOUT SDS by KUSHAL SHAH

•
SDS by KUSHAL SHAH

is a men’s luxury brand specializing in Prêt, Couture, and Bespoke.

• We focus on refined design aesthetics, craftsmanship, and service, creating a seamless balance between luxury and contemporary style.

• Rooted in an edgy yet timeless design philosophy, our collections reflect an evolving yet consistent creative vision.

• Our parent company, SHEETAL, has been a pioneer in Indian fashion retail for over 50 years.

• Industry icons such as Hemant Trivedi, Manish Malhotra, and Aki Narula began their creative journeys at SDS before launching their own labels.

KEY RESPONSIBILITIES :

1. Brand Marketing Strategy & Campaign Planning
- Assist in planning and executing integrated marketing strategies aligned with brand objectives.
- Develop annual, seasonal, and collection launch marketing plans.
- Coordinate campaigns across retail, digital, PR, influencer marketing, and events.
- Work closely with Design, Retail, Social Media,



and Visual Communication teams to ensure unified campaign execution.

2. Public Relations & Media Management
- Build and maintain relationships with fashion editors, journalists, media houses, stylists, celebrities, and PR agencies.
- Coordinate press releases, media kits, brand announcements, and editorial opportunities.
- Track print, digital, television, and online media coverage.
- Manage celebrity dressing opportunities and media requests.
- Maintain an updated PR database and media contact lists.

3. Brand Collaborations & Partnerships
- Identify and execute collaborations with luxury brands, influencers, designers, hotels, artists, and lifestyle partners.
- Coordinate influencer gifting, collaborations, and paid partnerships.
- Research potential strategic partnerships that align with the brand's positioning.
- Manage communication and follow-ups with external collaborators.

4. Campaign Execution & P

📌 PR & MARKETING EXECUTIVE (Mumbai)
🏢 SDS BY KUSHAL SHAH
📍 Mumbai