Job Summary

The Digital Marketing Executive will be responsible for managing and executing the company's digital marketing strategy across SEO, social media, paid advertising, content marketing, website optimization, lead generation, analytics, and online brand promotion.

The role will also support overall marketing activities, including preparation of marketing materials, brand communication, market research, campaign coordination, and promotional initiatives. The candidate will work closely with the CEO, department heads, sales team, design team, and other stakeholders to ensure that marketing campaigns and deliverables are planned, executed, monitored, and completed on time.

Key Responsibilities

1. Digital Marketing Strategy & Campaign Management
- Develop and execute digital marketing strategies aligned with the company's business objectives.
- Plan, implement, and monitor digital marketing campaigns across multiple channels.
- Identify opportunities to improve online visibility, brand awareness, customer engagement, and lead generation.




- Develop digital campaigns based on target audience, buyer persona, business goals, and market trends.
- Monitor campaign performance and continuously optimize campaigns to improve ROI and conversions.
- Stay updated with the latest digital marketing trends, tools, platforms, and best practices.

2. Search Engine Optimization (SEO)
- Plan, develop, and implement the company's SEO strategy.
- Conduct regular and thorough keyword research based on business objectives and target audiences.
- Perform competitor and website analysis to identify SEO opportunities.
- Work towards improving organic search rankings, website traffic, visibility, and ROI.
- Identify and monitor key SEO KPIs and performance metrics.
- Monitor website performance, click-through rate, bounce rate, traffic, conversions, and other relevant metrics.
- Identify SEO-related issues and implement solutions within defined timelines.
- Coordinate with web develop

📌 Digital Marketing Executive (Bengaluru)
🏢 EBSL Automat
📍 Bengaluru