Experience: 8–10 years

Location: Bangalore

Reports to: Head - Product Marketing

Team: Manages a team of content writers/executives

Role Summary

We are looking for a Senior Manager – Content Marketing to own content across paid and organic channels from high-performing social media ad copy to SEO-driven long-form content and social storytelling. This role sits at the intersection of brand, performance marketing, and SEO, and requires someone who can write for both algorithms and audiences, while managing a small team and collaborating across design, performance marketing, and product teams.

Key Responsibilities

Content Strategy & Execution

● Write high-quality video scripts for ad creatives, reels/shorts, and organic social video — structuringnarratives around strong hooks, pacing, visual direction and clear CTAs suited to each platform (Meta,youTube, LinkedIn, Instagram)

● Draft high-conversion ad copy for social media campaigns (Meta, LinkedIn, YouTube) in close coordination with the performance marketing team

● Write and oversee SEO-optimized long-form content (blogs, landing pages, program pages) aligned to keyword and search-intent strategy

● Drive organic social content — copy, captions, and content ideas that build brand engagement and community Cross-Functional Collaboration

● Partner with performance marketing to translate campaign briefs into ad copy variations for A/B testing, using performance data (CTR, CPC, engagement) to iterate

● Work with the design team to brief and review creative assets, ensuring copy-visual alignment

● Coordinate with SEO/growth teams on keyword strategy and content structuring

● Liaise with product and sales teams to ensure content accurately reflects program offerings and messaging Team & Quality Ownership





● Manage and mentor a team of content writers/executives, setting clear briefs, reviewing output, and maintaining quality/brand consistency

● Establish and maintain content guidelines, tone-of-voice standards, and QC processes

● Own content-related KPIs — organic traffic, engagement rates, leads/conversions sourced via content, ad creative performance Analytics & Optimization

● Track content and campaign performance using Tableau, Google Analytics, and social analytics dashboards

● Use data to continuously refine messaging, headlines, and content formats

Requirements

● 8–10 years of experience in content marketing, with exposure to both organic (SEO, social) and paid (ad copy) content

● Proven experience managing or mentoring a content marketing team

● Strong portfolio demonstrating range — performance-driven ad copy, SEO content, and organic social writing

● Strong experience writing video scripts for short-form (reels/shorts) and ad creative — including hook-writing for the first 3 seconds, scene/shot-level scripting, pacing for retention, and writing for voiceover vs. on-screen text

● Ability to collaborate with video editors/production teams to translate scripts into final cuts, and iterate scripts based on watch-time/drop-off data

● Working knowledge of SEO tools (SEMrush, Google Search Console)

● Comfort working with performance marketing data (CTR, CPC, engagement metrics) to inform content decisions

● Experience collaborating with design and performance marketing teams in a fast-paced,

multi-stakeholder environment

● Excellent editorial judgment and brand-voice consistency across formats

Valuable to Have

● Experience in edtech, small scale startups, or B2C brands

● Familiarity with A/B testing frameworks for ad creative

● Basic understanding of paid campaign structures (Meta Ads Manager, Google Ads)

📌 Senior Manager Content Marketing (Bangalore Metropolitan Area)
🏢 Simplilearn
📍 Bangalore Metropolitan Area