AGM / Sr. Manager – Mall Marketing & Activations

Function: Mall Marketing | Activations | Events | Retail Marketing

Job Summary

We are looking for an experienced AGM / Sr. Manager – Mall Marketing & Activations to lead marketing initiatives, customer engagement programs, events, activations, décor, and promotional campaigns for a premium mall in Pune.

The role will be responsible for driving mall footfall, customer engagement, retailer conversion, brand visibility, and overall marketing performance through creative campaigns and on-ground activations.

Key Responsibilities
Marketing Activations & Campaign Management
Develop and execute marketing activations, promotional campaigns, seasonal events, and experiential initiatives to increase footfall and customer engagement.
Prepare and implement the annual marketing and events calendar aligned with business objectives and key trading periods.
Conceptualize cutting-edge customer engagement programs to enhance brand visibility and drive repeat visits.
Event Planning & Execution
Plan and oversee mall events,



exhibitions, trade shows, promotional activities, community initiatives, corporate events, charity events, and customer-focused programs.
Ensure events are delivered on time, within budget, and with high-quality customer experience.
Coordinate with internal teams, retailers, agencies, vendors, and external stakeholders for seamless execution.
Décor & Visual Presentation
Develop and implement décor and visual merchandising strategies to enhance the overall ambience of the mall.
Manage seasonal décor, promotional displays, signage, and branding elements in line with marketing objectives and brand guidelines.
Continuously improve the visual presentation of the property to maximize customer engagement.
Project, Vendor & Budget Management
Establish project timelines, priorities, and deliverables for marketing activities and events.
Manage relationships with event agencies, vendors,

📌 Agm / Sr Manager – Mall Marketing Events & Activations Pune
🏢 SG OASIS HR CONSULTANCY
📍 Pune