TruImpact
is a performance-first agency built to
scale India’s leading D2C brands
through
data-driven, ROI-obsessed marketing.
No fluff. Just hardcore results.

And performance doesn’t stop at acquisition.

We’re looking for a
Retention Marketer
who can turn existing customers into a reliable revenue channel through
WhatsApp, Email and lifecycle marketing.

This isn’t about sending more broadcasts. It’s about understanding
customer behaviour, increasing repeat purchases and improving LTV.

? About the Founders

With deep experience across performance marketing, agency consulting and D2C growth, we’ve:

✅ Consulted
150+ brands

✅ Worked with
15+ top agencies

✅ Managed
₹200Cr+ in ad spends

Now, we’re building
TruImpact
, a super-lean team working with a select group of high-growth D2C brands. We’re looking for
killers, not fillers.

? What You’ll Be Doing
- Own retention strategy
across multiple D2C brands, focused on repeat purchases, LTV and retention revenue
- Plan and execute WhatsApp & Email campaigns
across launches,



offers and key customer lifecycle moments
- Build automated journeys
across Welcome, Abandoned Cart, COD, Post-Purchase, Cross-Sell, Repeat Purchase, Win-Back and Reactivation
- Segment customers intelligently
using purchase behaviour, recency, frequency, AOV and engagement
- Analyse customer journeys
to identify drop-offs and opportunities to recover revenue
- Continuously test
messaging, offers, creatives, audiences, timings and automations
- Own the numbers
, including Repeat Purchase Rate, LTV, Returning Customer Revenue, WhatsApp & Email Revenue and Recovery Rates
- Work closely with Performance & Creative teams
and present strategies and insights directly to clients

? What We’re Looking For
- 2–5 years of experience
in Retention, CRM, Lifecycle or D2C Marketing
- Hands-on D2C/e-commerce experience
across WhatsApp and Email
- Experience building
automated customer journeys
, not just broadcasts
- Strong understanding of
Shopify and e-commerce

📌 Retention Marketing Manager (Pune City)
🏢 TruImpact
📍 Pune City