23 Aug
|
Elitecon International
|
Noida
23 Aug
Elitecon International
Noida
Role Overview
We are looking for a strategic, commercially driven and experienced Marketing Head to lead the overall marketing function across Product & Services, Brand, PR, Investor Relations, Corporate Communications, Digital and IT-enabled marketing initiatives.
The ideal candidate should have a solid FMCG / Consumer Goods background, with proven experience in building brands, driving product launches, developing go-to-market strategies and managing corporate communication. Experience with a listed company, along with exposure to PR and Investor Relations (IR), is highly preferred/mandatory.
Role & responsibilities
Product & Brand Marketing
Develop and execute the overall product and brand marketing strategy in line with business objectives.
Drive product positioning, value proposition, pricing strategy and go-to-market plans.
Lead recent product launches, relaunches and portfolio expansion initiatives.
Strengthen brand equity, market positioning and consumer engagement.
Identify emerging consumer trends, market prospects and competitor movements.
Services Marketing
Develop and execute marketing strategies for the company's products and services.
Build differentiated service propositions and customer-focused communication.
Drive customer acquisition, engagement and retention initiatives.
Work closely with business teams to identify and develop new market opportunities.
PR & Corporate Communications
Lead Public Relations, media relations, corporate communications and reputation management.
Develop communication strategies for corporate, product and business initiatives.
Manage relationships with media houses, PR agencies and other external communication partners.
Ensure consistent and effective brand messaging across all communication channels.
Investor Relations (IR)
Support and drive effective Investor Relations and corporate stakeholder communication in coordination with senior management and the finance/corporat
📌 Head Product Marketing Noida
🏢 Elitecon International
📍 Noida