About the Role

We are looking for a builder, not just an executor with the e xperience: 5+ Years . As a key early member of TruEstates.ai , you will work directly with the founding team to design our digital strategy from scratch and drive end-to-end execution.

If you thrive in a fast-paced, unstructured startup environment and want to own high-visibility initiatives that directly impact revenue, this is your arena.

This is a high-ownership role for a senior marketing professional who can build scalable growth engines, make data-driven decisions, and independently move from strategy to execution.

Key ResponsibilitiesStrategic Leadership

- Work side-by-side with the founders to develop, execute, and scale comprehensive digital marketing strategies aligned with core business objectives.
- Translate business goals into marketing strategies, growth initiatives, campaigns, and measurable KPIs.
- Build and continuously improve TruEstates.ai's digital growth strategy across acquisition, engagement, conversion, and retention.
- Conduct competitor, market, audience, and channel analysis to identify growth opportunities.
- Establish scalable marketing processes, frameworks, and reporting systems.

Next-Gen Growth & Acquisition
- Drive continuous, highly-qualified lead generation through modern search strategies, SEM, content marketing, and email pipelines.
- Build acquisition strategies across organic, paid, social, content, partnerships, referral, and emerging digital channels.
- Identify and test new acquisition channels to find scalable growth opportunities.
- Develop strategies targeting buyers, sellers, investors, developers, brokers, and other real-estate audiences.
- Own lead-generation targets and continuously improve lead quality, volume, and cost efficiency.

Performance & ROI Ownership
- Manage, optimize, and aggressively scale paid campaigns across Google, Meta, LinkedIn, and other major platforms.
- Own marketing budgets and ensure efficient allocation of spend.
- Define and monitor CAC, CPL, CPA, ROAS, conversion rate, pipeline contribution, and marketing-generated revenue .
- Continuously test creatives, audiences, landing pages, messaging, offers, and campaign strategies.
- Ensure clear attribution between marketing activity, qualified leads, conversions, and revenue.

Brand & Content Orchestration
- Build engaging social media strategies, own the content calendar, and collaborate closely with product and design teams to create high-impact assets.
- Strengthen TruEstates.ai's digital brand positioning.
- Develop content around AI-powered real estate intelligence, property insights, investment opportunities, market trends, education, and product storytelling.
- Oversee content across social media, blogs, landing pages, email, video, webinars, and other relevant formats.
- Translate complex AI and real estate concepts into compelling consumer messaging.

Funnel Optimization
- Analyze campaign data continuously to optimize marketing funnels, improve CRO, and boost customer retention.
- Own the customer journey from first touchpoint through lead capture, qualification, conversion, and retention.
- Identify funnel drop-offs and improve conversion at every stage.
- Work with product and technology teams to optimize landing pages, website journeys, forms, CTAs, and onboarding flows.




- Develop remarketing and lead-nurturing strategies.

Startup Agility
- Pivot strategies quickly based on actionable data insights and rapidly test new channels to find scalable growth engines.
- Operate effectively in an unstructured startup environment.
- Take ownership of problems and opportunities without waiting for predefined processes.
- Move quickly from idea → experiment → measurement → optimization .

Technical Expertise (The "Hard" Skills)Modern Search
- Deep, hands-on expertise in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) to ensure visibility across traditional search engines and AI platforms.
- Strong understanding of technical SEO, on-page/off-page SEO, keyword strategy, content architecture, internal linking, and search intent.
- Experience optimizing content for AI-powered search and emerging discovery platforms.

Paid Media
- Proven mastery of Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms .
- Hands-on experience with campaign structure, targeting, bidding, retargeting, creative testing, and budget optimization.
- Experience scaling campaigns while maintaining efficient CAC, CPL, CPA, and ROAS.

Analytics & Tracking
- Advanced proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console .
- Strong understanding of conversion/event tracking, attribution, UTM frameworks, dashboards, and marketing analytics.
- Ability to translate data into actionable marketing decisions.

MarTech Stack
- Strong working knowledge of CRM platforms, marketing automation workflows, and modern CMS tools .
- Experience with lead nurturing, segmentation, email journeys, retargeting, lifecycle marketing, and marketing automation.
- Experience leveraging AI-powered marketing and automation tools.

Required Qualifications (The "Startup" DNA)Experience
- 5+ years of demonstrable success in Growth, Performance, or Digital Marketing.
- Proven experience owning and scaling digital marketing initiatives with measurable business outcomes.
- Experience managing campaign budgets and performance targets.

Entrepreneurial Mindset
- Highly proactive, self-driven, and comfortable operating without a predefined playbook. You know how to build the plane while flying it.
- Comfortable working directly with founders and senior leadership.
- Strong bias toward action, experimentation, ownership, and measurable outcomes.

End-to-End Execution
- Proven ability to independently manage multiple campaigns from ideation to execution and reporting.
- Ability to take complete ownership without requiring constant supervision.
- Strong project management and prioritization skills.

Analytical Rigor
- Solid, data-first mindset with the ability to interpret raw campaign data, identify gaps, and make fast, informed business decisions.
- Strong commercial understanding of how marketing contributes to pipeline, customers, revenue, and business growth.





Communication
- Outstanding written and verbal skills, with a knack for translating complex AI and real estate concepts into compelling consumer messaging.
- Ability to communicate performance, challenges, opportunities, and recommendations clearly to founders and stakeholders.
- Strong collaboration skills across product, technology, sales, design, and business teams.

Leadership & Ownership
- Take ownership of the digital marketing function and establish scalable processes as the company grows.
- Manage and coordinate agencies, freelancers, creators, vendors, and future internal marketing resources.
- Define priorities, delegate effectively, and maintain accountability for outcomes.
- Help build and mentor the future marketing team.

Revenue & Business Impact
- Align marketing strategy directly with business and revenue objectives.
- Establish clear attribution between marketing investment, qualified leads, customer acquisition, and revenue.
- Work closely with sales and business development teams to improve lead quality and conversion.
- Identify opportunities to reduce CAC while increasing marketing-generated revenue.
- Balance short-term growth with long-term brand building.

Preferred Qualifications (The Bonus Multipliers)Industry Experience
- Prior experience scaling startups in PropTech, Real Estate, SaaS, FinTech, or AI-first Technology companies .
- Experience with technology products, marketplaces, or complex customer journeys.
- Understanding of UAE, GCC, Indian, or international real estate markets is a strong advantage.

AI Tool Proficiency
- Hands-on experience leveraging modern AI-powered marketing, content, and automation platforms to 10x your output .
- Experience using AI for content, research, personalization, analytics, campaign optimization, and automation.

Community Building
- Experience in video marketing, hosting webinars, and building highly engaged online communities.
- Experience with thought leadership, educational content, or founder-led marketing is a plus.

Certifications
- Active Google Ads, Meta Blueprint, HubSpot, or equivalent performance marketing certifications .
- Additional certifications in analytics, SEO, marketing automation, or growth marketing are a plus.

What Success Looks Like Success in this role means building a predictable and scalable digital acquisition engine , increasing qualified traffic and leads, improving conversion rates, strengthening organic and AI-search visibility, optimizing CAC/CPL/CPA/ROAS, and creating measurable marketing contribution to pipeline and revenue.

You will also help establish repeatable marketing processes, reporting frameworks, new growth channels, and a strong digital brand as TruEstates.ai expands across the UAE, India, GCC, and global markets .

Ready to Shape the Future?

This isn't just another job—it's an opportunity to get in on the ground floor, work directly with the founders, and build something that reshapes an entire industry.

If you don't wait for a playbook, enjoy solving ambiguous problems, understand both marketing strategy and hands-on execution , and want to directly influence the growth of a technology company from the ground up, this is your opportunity.

Apply now and let's build the future of real estate together.

📌 Senior Growth & Performance Marketing Manager (Bengaluru)
🏢 Truestates.ai
📍 Bengaluru