Role Summary:
The new tariff regime introduces a whole new prospect to create disproportionate monetization value for STAR India thus strengthening the need to communicate directly to the consumer. This role will require the person to work closely on an average 25 Channel/Affiliate partners at any given point of time to help grow the Subscription revenues using both B2C and B2B marketing. This person will be required to work closely with Distribution Leadership team, key stakeholders including Channel and Sales teams to arrive at marketing plans & media budget decisions based on affiliate and consumer insights and thereby, drive reach & revenue.

Key Responsibilities & Tasks:
Lead and develop Marketing plans including Annual operating plan for Distribution marketing with a clear lens on driving Revenue
Have a robust ROI driven approach to budget management and campaign execution
Identify marketing strategies and channels that solves business pain points; to drive current customer acquisitions, retain or bring back lapsers – with an implement and measure mindset




Formulate strategy & execute integrated plans for B2C and B2B campaigns across TV, digital,print, radio, OOH to generate top of the funnel demand, convert at the bottom to grow revenues
Explore & implement technology, leverage automation and AI to enable affiliate and consumer needs
Manage end to end and grow categories – Linear TV, VAS and IPTV
Propose new projects and work with the sales teams to create growth loops
Create marketing partnerships to drive influencer and partner-led growth
Handle Publicity and publicity related communication to drive visibility for Distribution initiatives at a strategic level and also for ground teams
Conduct regular analysis of BARC data, including tracking of competition, and develop actionable insights. The idea is not just create dashboard, but to learn, implement, test them on ground
Define campaign performance metrics to ensure high level of effect

📌 Associate Director Mumbai
🏢 JioStar
📍 Mumbai