What we are looking for -

Strategy & Planning
Develop and execute
full-funnel paid social strategies
(awareness, consideration, conversion, retention) across Meta, Snapchat, and TikTok.
Align campaign plans with client objectives, audience insights, and creative direction.
Plan
budget allocation
and bid strategies for maximum ROI across platforms.

Execution & Optimization
Launch and manage campaigns across
all ad formats
including image, video, carousel, instant experience, branded content, AR lenses, stories, and shoppable ads.
Build
multi-layer audience targeting
strategies (custom, lookalike, interest-based, behavioral, demographic).
Continuously optimize campaigns for key KPIs including
ROAS, CPA, CPL, CTR, engagement rate, and conversion rate
.
Leverage
GTM & GA4
to ensure accurate cross-channel attribution and event tracking.

Creative Expertise
Collaborate with creative teams to produce
platform-native, high-impact creatives
.
A/B test creative variations to improve performance at every funnel stage.
Provide




data-backed creative recommendations
based on audience engagement and conversion metrics.

Scaling & Innovation
Identify and execute scaling prospects through lookalike audiences, high-performing ad sets, and retargeting flows.
Test emerging ad formats, placement types, and algorithm updates to stay ahead of competitors.
Develop
repeatable frameworks
for campaign scaling and creative iteration.

Analytics & Reporting
Build and present
detailed performance reports
with actionable insights.
Provide strategic recommendations to improve future campaign performance.
Monitor competitive trends and apply learnings proactively.

What We’re Looking For
5–8 years in paid social media advertising
, with
hands-on expertise in Meta, Snapchat, and TikTok Ads
.
Proven track record of
running full-funnel campaigns
across all three platforms.
Mastery of
all ad types and formats
on each platform.
Solid creative instincts with

📌 Senior Paid Social Strategist – Meta, Snapchat, Tiktok Bengaluru
🏢 Orbit Interactive
📍 Bengaluru