Job Summary

Filo is on a mission to redefine how students learn and is building the world’s fastest and most accessible learning platform, combining AI-powered academic support with instant access to expert tutors. We are looking for a Senior Associate - Digital Marketing to drive and scale our B2C acquisition engine.

What you'll do
Manage and optimize
performance marketing campaigns

across Meta, Google, YouTube and other digital channels.
Own campaign performance against
CAC, CPA, ROAS, conversions and acquisition targets

.
Plan budgets, audiences, targeting and campaign structures to drive efficient growth.
Analyse campaign and consumer data to identify opportunities for
better performance and scale

.
Lead
creative, audience and messaging testing

to improve CTR, conversion and acquisition efficiency.
Work with Content and Design teams to develop and iterate
high-performing performance creatives and UGC

.
Optimise landing pages and conversion journeys in collaboration with Product and other teams.
Track the consumer funnel from




acquisition → activation → conversion

and identify key drop-offs.
Explore recent digital channels, audiences and acquisition opportunities.
Work closely with
Product, Analytics, Content and Design

teams to improve overall marketing performance

What we're looking for
3+ years of hands-on experience in Digital Marketing / Performance Marketing / User Acquisition.
Prior experience in a
B2C / consumer-facing business is important

.
Robust hands-on experience with
Meta Ads and Google Ads

.
Robust understanding of
CAC, CPA, ROAS, CTR, CVR, LTV and attribution

.
Experience with
campaign optimisation, audience segmentation and A/B testing

.
Strong analytical and data-driven approach.
Ability to independently manage campaigns from
planning → execution → optimisation → reporting

.
Strong understanding of digital consumer behaviour and acquisition funnels.
Experience in
EdTech, consumer internet, D2C, m

📌 Senior Associate Digital Marketing Gurugram (India)
🏢 Filo
📍 India