Role Overview

We are looking for a data-driven, creative, and full-funnel
Performance Marketing Manager

to own paid acquisition, lead generation, and omnichannel growth across our three core business verticals:
E-Commerce

,
Studio Appointments (Chennai Flagship)

, and
The Mookuthi Show

.

Unlike typical performance roles focused solely on online add-to-carts, this role demands an understanding of high-ticket luxury buying behaviors. You will be responsible for turning digital engagement into qualified leads, online checkouts, in-person studio walk-ins, and event turnouts.

Key Responsibilities
- Strategize, launch, and manage paid acquisition campaigns across Meta Ads, Google Search, Performance Max, and Retargeting networks.
- Build mid-funnel lead campaigns for high-ticket items (e.g., virtual styling and 1-on-1 video consultations via WhatsApp/Calendly).
- Optimize online conversion rates (CRO) in partnership with the design and tech teams to reduce purchase friction around size, fit, and orientation.
- Manage direct ROAS, Customer Acquisition Cost (CAC),



and Average Order Value (AOV) across domestic and international markets.
- Build and manage geotargeted campaigns to drive high-intent appointments for studio visits and traditional piercing consultations.
- Implement Click-to-WhatsApp and Meta/Google Lead Forms to capture and pre-qualify prospective walk-ins.
- Partner with the studio team to integrate offline conversion tracking (Meta CAPI / Google Offline Conversions) with store POS data to track true footfall ROAS.
- Plan and execute 21-day performance promotional sprints for traveling shows in target cities/states
- Generate qualified event RSVPs through city-level targeted campaigns, qualifying leads based on interest, intent, and preferred time slots.
- Build and maintain automated WhatsApp/SMS nurture flows to drive high event attendance rates.
- Execute post-show retargeting campaigns to convert attendees who browsed in office into online post-event

📌 Performance Marketing Manager (Chennai)
🏢 Mookuthi
📍 Chennai