Key Responsibilities
- Develop and execute the overall
digital marketing strategy
aligned with institutional business and admissions objectives.
- Lead
Performance Marketing
across Google, Meta, YouTube, and other relevant digital platforms to drive qualified leads and conversions.
- Own
website growth, traffic acquisition, engagement, conversion optimization, and digital journey improvement
.
- Drive comprehensive
SEO strategy
, including technical SEO, on-page/off-page SEO, keyword strategy, content optimization, and organic growth.
- Lead
Social Media strategy
across Instagram, Facebook, LinkedIn, YouTube, X, and emerging platforms.
- Develop and execute
Influencer Marketing
campaigns with relevant creators, education influencers, and digital communities.
- Lead
Online Reputation Management (ORM)
initiatives, monitoring brand sentiment, reviews, conversations, and digital reputation.
- Identify and implement
AI tools and AI-led marketing solutions
to improve content creation, campaign optimization, audience targeting, analytics, automation, and productivity.
- Use
GA4,



Search Console, CRM, ad platforms, dashboards, and analytics tools
to measure campaign performance and identify growth opportunities.
- Develop data-driven strategies to improve
CPL, CAC, ROAS, conversion rate, lead quality, organic traffic, engagement, and overall digital ROI
.
- Collaborate with
Branding, Admissions, Content, Creative, Website, IT, CRM, and other internal teams
for integrated digital campaigns.
- Plan and manage digital campaigns for
admissions, brand building, program launches, events, rankings, achievements, and institutional initiatives
.
- Manage digital agencies, vendors, influencers, and external partners wherever required.
- Monitor digital trends, competitor activities, emerging platforms, and new technologies to maintain Chandigarh University's competitive digital positioning.
- Build and mentor a high-performing
digital marketing team
and establish transparent KPIs and perfor

📌 Senior Manager (Lucknow)
🏢 Chandigarh University - HR Department
📍 Lucknow