Creative Head - Copy

Candidate: Sandhya / Pooja | Experience: 7 -8 years

Role Purpose

Own DT's creative communication and brand storytelling across digital, ensuring that every campaign, property, township and brand initiative has a distinctive, premium and strategically consistent voice.

Key Responsibilities
- Develop creative communication strategy with Head Digital Marketing.
- Own campaign concepts and communication territories.
- Translate business objectives into creative platforms.
- Lead copy and content ideation.
- Develop campaign propositions, taglines, headlines and scripts.
- Establish DT's digital tone of voice.
- Guide social, performance, website and CRM communication.
- Work closely with Art, Video, Social, SEO and Performance teams.
- Review and approve all high-value creative communication.




- Build creative systems/templates for multiple projects.
- Ensure luxury positioning is maintained across touchpoints.

KPIs
- Monthly
- Campaign concepts delivered
- Creative briefs delivered on time
- Creative approval/rejection ratio
- Campaign creative performance
- Creative testing contribution
- Quarterly
- Brand consistency
- Campaign effectiveness
- Development of DT's tone of voice

Seniority expectation

Should be able to lead with the team to produce better communication.

This Role involves 6 days working Monday to Saturday, with 3 days Travel and extended working hours.

📌 Creative Head Copy (Mumbai)
🏢 Della Resorts
📍 Mumbai