Job Summary

Role & responsibilities Hiring: Salesforce Marketing Cloud Business Analyst (SFMC BA). Experience: 7+ Years. Notice period: Immediate to 15 days. We are looking for a Salesforce Marketing Cloud Business Analyst with solid expertise in Lead-to-Prospect (L2O) / Lead-to-Revenue processes, who can drive business transformation through structured analysis, documentation, and stakeholder collaboration.

Responsibilities
Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing
Design and document Lead - Account - Contact - Opportunity conversion logic
Enable accurate campaign attribution and ROI tracking
Optimize lead flow and reduce leakage across the funnel
Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements
Translate requirements into Epics, User Stories & Acceptance Criteria
Build AS-IS / TO-BE process maps (Lucidchart)
Own Business Design Documents (BDD)



and ensure Definition of Ready
Functional Support & Collaboration Act as a bridge between business and technical teams
Collaborate with Salesforce Architects on Flows, Apex, and integrations
Participate in Sprint Planning, Backlog Grooming & Agile ceremonies
Testing & Adoption Lead UAT planning, execution, and sign-off
Create end-to-end test scenarios
Manage defect triage and resolution tracking

Qualifications / Required Qualifications
7+ years of Business Analyst experience
3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred)
Robust experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows)
Expertise in Jira, Confluence, Lucidchart
Experience in Agile/Scrum methodologies
Salesforce Certifications (BA / Admin).

📌 Salesforce Marketing Cloud Business Analyst Bengaluru
🏢 Tekskills
📍 Bengaluru