Job Description Digital & Social Media Manager

Function: Marketing | Location: Mumbai | Industry: QSR – Mad Over Donuts (MOD)\
Reporting To: Head – Marketing

Role Purpose: Drive the Digital & Social agenda end-to-end, from ideation and content planning to execution, performance tracking and ROI optimization, with a strong focus on brand building and business impact.

Key Responsibilities:
Own the Digital & Social calendar across Instagram, Facebook, LinkedIn, and relevant platforms.
Ideate campaigns, content, trends, activations and digital-first brand ideas.
Take initiatives from idea brief execution amplification performance review.
Act as the point of contact for agency, managing briefs, timelines, deliverables, feedback and execution.
Coordinate with creative, content, media and influencer partners to ensure quality and timely delivery.
Identify relevant social trends, formats, creators and collaborations for MOD.
Plan and track paid + organic digital campaigns and optimise for performance.
Point of contact to
Track reach, engagement, traffic,



conversions, sales and ROI; identify what is working and where to improve.
Monitor competitor activity and consumer conversations; convert insights into actionable ideas.
Work closely with Operations and other teams to connect digital campaigns with store and business objectives.

Key KPIs: Reach | Engagement | Content Performance | Follower Growth | Traffic | Conversions | Digital Sales | Campaign ROI | Influencer ROI

Ideal Candidate:
6–9 yrs in Digital/Social Media/Brand Marketing; QSR, FMCG, Retail Brands preferred.
Robust creative thinking + execution capability.
Valuable understanding of social platforms, content, influencers, paid media and digital analytics.
Commercial mindset with the ability to connect digital activity to business results and ROI.
Solid agency and stakeholder management skills.
Hands-on, proactive and comfortable working independently.
Someone who can spot th

📌 Digital Marketing Mumbai Suburban
🏢 Himesh Foods
📍 Mumbai Suburban