Job Description Area Sales Executive (ASE)
Position: Area Sales Executive (ASE)
Brand: Bungalow Beauty & PREPT
Reporting To: Regional Sales Manager / Zonal Sales Manager
Location 1: Ghaziabad & Noida (HQ Ghaziabad)
Location 2: Delhi / Faridabad / Gurgaon
Department: Sales
Job Purpose
The Area Sales Executive will be responsible for driving primary and secondary sales, expanding retail distribution, distributor management, strengthening retailer relationships, ensuring excellent in-store visibility and achieving monthly sales targets within the assigned territory.
Key Responsibilities
Sales & Business Development
Achieve monthly, quarterly, and annual sales targets.
Increase product availability and market penetration in the assigned territory.
Identify recent retail opportunities and onboard premium cosmetic stores, pharmacies, supermarkets and contemporary trade outlets.
Increase numeric and weighted distribution.

Retail Management
Regularly visit retailers to generate secondary sales.
Ensure optimum stock availability and replenishment.




Develop robust relationships with retailers and distributors.
Resolve retailer and distributor issues promptly.

Merchandising & Visibility
Ensure proper product placement and shelf visibility.
Implement POSM, displays, shelf branding and promotional activities.
Monitor competitor pricing, schemes and visibility.

Distributor Management
Monitor distributor inventory and stock movement.
Ensure timely order collection and payment follow-up.
Track primary sales and secondary sales performance.
Improve distributor productivity and coverage.

Beauty Advisor Coordination
Coordinate with Beauty Advisors to maximize retail sales.
Monitor BA attendance, productivity and outlet performance.
Conduct product knowledge and selling skills training.

Reporting & MIS
Submit Daily Sales Reports (DSR) and Daily Visit Reports (DVR).
Prepare weekly and monthly sales analysis.
Maintain records of retailer visits, order

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