Role & responsibilities To plan, execute, and monitor marketing activations, events, brand partnerships, and strategic tie-ups that enhance customer engagement, drive footfall, increase brand visibility, and contribute to the overall marketing objectives of the mall.

Position Details

Marketing Activations & Events
Develop and execute annual and monthly marketing activation calendars aligned with business objectives, seasonal campaigns, and festive events.
Plan, coordinate, and manage on-ground activations, promotional events, exhibitions, roadshows, and experiential marketing initiatives.
Ensure seamless execution of campaigns by coordinating with internal teams, agencies, vendors, and external stakeholders.
Monitor activation performance and prepare post-event reports, including footfall, engagement, and ROI analysis.
Identify cutting-edge marketing concepts and customer engagement initiatives to enhance the overall visitor experience.

Partnerships & Strategic Tie-Ups
Identify, evaluate, and establish partnerships with brands, corporates, educational institutions,



community groups, media partners, and local organizations.
Develop mutually beneficial tie-ups that support customer acquisition, loyalty programs, promotional campaigns, and brand visibility.
Negotiate partnership terms and ensure timely execution of agreed deliverables.
Build and maintain robust relationships with existing partners to maximize long-term collaboration opportunities.
Explore sponsorship prospects to generate additional revenue and enhance marketing initiatives.

Vendor & Agency Management
Coordinate with creative agencies, event management companies, production vendors, and promotional partners for campaign execution.
Monitor agency and vendor performance to ensure quality, cost efficiency, and adherence to timelines.
Assist in budget tracking and ensure marketing activities are executed within approved budgets.

Tenant Marketing Coordination
Collaborate w

📌 Am Marketing Activation Pune
🏢 SG Oasis
📍 Pune