Job role:

Zellar International is looking for a creative, aesthetically driven, and strategically minded Brand & Digital Communications Manager to lead the digital presence and online storytelling for our luxury brands, fashion properties, premium events, and wedding verticals.

The ideal candidate should possess a solid understanding of luxury branding, visual communication, social media strategy, and audience engagement. This role requires someone who can blend creativity with execution while maintaining a refined and aspirational brand language across all digital platforms.

The candidate will work closely with leadership, creative teams, designers, photographers, filmmakers, and production teams to shape the digital identity of Zellar International and Luxora Weddings.

Key Responsibilities:
Lead and manage the digital presence across Instagram, LinkedIn, Facebook, and YouTube
Develop and execute premium content strategies aligned with brand positioning and audience growth
Curate visually refined and aspirational content for luxury weddings, fashion events,



celebrity collaborations, conferences, and experiential properties
Plan and manage monthly content calendars, campaign rollouts, and launch strategies
Create engaging captions, campaign communication, brand narratives, and storytelling-led content
Conceptualize reel ideas, trend-driven formats, behind-the-scenes content, and engagement campaigns
Coordinate closely with graphic designers, video editors, photographers, and creative partners for content execution
Manage live social media coverage during events and create real-time digital engagement
Ensure visual consistency, tone of voice, and premium brand communication across all platforms
Monitor analytics, engagement, audience behaviour, and campaign performance metrics
Stay updated with luxury branding trends, fashion content formats, digital culture, and evolving social media trends
Support influencer collaborations, luxury partn

📌 Social Media Manager Bengaluru
🏢 Zellar International
📍 Bengaluru