Role & responsibilities

We are looking for high-potential marketing professionals with a strong bias for innovation, product development, and brand building. The role involves creating compelling brand positioning, driving differentiated marketing campaigns across ATL & BTL channels, and working closely with creative agencies, sales, and digital teams to deliver strong business outcomes.

The incumbent will play a critical role in New Product Development (NPD) for large-scale real estate projects with turnovers running into hundreds of crores, while ensuring high-quality execution with speed and efficiency.

Eligibility / Requirements

- Full time MBA from Tier 1 / Top B-Schools
- 26 years of post-MBA experience
- Background in marketing, brand management, product marketing, or real estate marketing preferred

Business & Financial Performance

- Deliver targeted NPV at market and project levels (absolute value and percentage)
- Drive gross contribution in line with the business plan
- Support robust and dynamic pricing strategies through continuous market intelligence

Product & Portfolio Management

- Create and manage an effective product portfolio aligned to current and future business opportunities
- Lead and support New Product Development (NPD) initiatives from concept to launch

Brand & Marketing Strategy

- Build and manage world-class real estate brands
- Develop strong brand positioning that resonates with consumers and enables price premium
- Conceptualize and execute ATL,



BTL, PR, and digital campaigns in collaboration with creative agencies
- Guide pre-sales and in-house digital teams for effective on-ground and online execution

Sales Enablement & Market Intelligence

- Work closely with sales teams to channel and implement marketing strategies
- Provide timely insights on competitor pricing, sales velocity, and market trends
- Ensure faster response times to competitive actions

Stakeholder Management

- Coordinate with internal teams (sales, digital, pre-sales) and external partners (agencies, vendors)
- Manage multiple stakeholders with accountability, confidence, and clarity

KRAs / Success Measures

- Targeted Gross Contribution (value and %)
- Speed of Sales: Units sold per month vs targets
- Brand Valuation and ability to command a price premium
- Improvement in brand perception metrics (via third-party surveys)
- Adherence to brand budgets with optimized spend
- Turnaround time on competitor intelligence and pricing response

Competencies & Skills

- Brand Strategy & Brand Building
- New Product Development (NPD)
- Strong consumer understanding and insight generation
- Brand communication & campaign development
- Go-to-market strategy execution
- Excellent stakeholder and agency management
- Quick decision-making and problem-solving ability
- High adaptability in fast-changing environments
- Strong client and relationship management skills

📌 Senior Brand Manager (Mumbai)
🏢 The House of Abhinandan Lodha
📍 Mumbai