Role Objective

Drive sales growth and market share for the assigned region by managing General Trade accounts, ensuring superior in-store execution, strengthening customer relationships, and delivering business targets across key retail chains. This is for Oil business.

Key Responsibilities
Sales Delivery
Drive achievement of primary and secondary sales targets for the assigned territory.
Ensure growth in revenue, market share, and product penetration across GT outlets.
Execute sales plans and ensure alignment with the company's commercial strategy.
Key Account Management
Build and maintain robust relationships with key retail chains.
Ensure successful product listings, planogram execution, and promotion implementation.
Negotiate trade schemes, visibility initiatives, and display opportunities.
Market Execution Excellence
Ensure product availability and optimal shelf placement across all stores.
Monitor stock levels, replenishment cycles, and sell-through performance.
Conduct regular store visits to ensure merchandising standards and brand visibility.




Team Leadership
Manage field teams including Sales Officers, Promoters, and Merchandisers.
Provide regular coaching, performance feedback, and field support.
Drive accountability for sales targets and in-store execution.
Business Planning & Analysis
Track sales performance, identify growth prospects, and implement corrective actions.
Analyze sales data, category trends, and competitor activities.
Provide insights and reports to management for strategic decision-making.
Promotion & Activation
Plan and execute in-store promotions, recent product launches, and brand activations.
Ensure effective implementation of marketing initiatives at the store level.

Key Performance Indicators (KPIs)
Sales target achievement
Market share growth within General Trade channel
Product listing expansion and SKU penetration
Shelf share and in-store visibility
Promotion

📌 Area Sales Manager Solapur
🏢 Allana Group
📍 Solapur