KRA – Marketing, Digital Marketing, & Events

Position: Marketing & Events Executive
Marketing
Develop and execute marketing plans for company projects and brands.
Plan monthly promotional activities and campaigns.
Coordinate branding, promotional materials and marketing collaterals.
Identify new marketing opportunities and partnerships.
Conduct competitor and market research.
Track marketing performance and prepare monthly reports.

Key Performance Indicators:
Marketing activities completed
Brand visibility and awareness
Recent marketing opportunities generated
Campaign performance
Marketing ROI
Digital Marketing
Manage social media platforms and monthly content calendars.
Plan and execute Meta, Google and other digital campaigns.
Generate qualified leads through online campaigns.
Manage content, reels, creatives and promotional campaigns.
Monitor reach, engagement, CPL, conversions and campaign ROI.
Improve digital presence and audience growth.

Key Performance Indicators:
Qualified leads generated
Cost per lead
Lead conversion




Social media growth
Reach & engagement
Digital campaign ROI
Client Acquisition – Online & Offline
Generate new business leads through online and offline channels.
Identify and approach potential clients through calls, WhatsApp, email, social media and networking.
Conduct client meetings and presentations.
Arrange site visits and follow up with prospective clients.
Develop relationships with existing and potential clients.
Maintain a proper lead database and follow-up pipeline.
Convert prospects into clients and contribute to revenue generation.

Key Performance Indicators:
Recent leads generated
Qualified prospects
Client meetings
Site visits
Current clients acquired
Conversion rate
Revenue/business value generated
Events Planning & Execution
Plan and execute corporate events, launches, activations and promotional events.
Coordinate with clients, vendors, pr

📌 Marketing & Events Executive Villivakkam
🏢 Goldfinch International Business Solutionz
📍 Villivakkam