Job Purpose:
Responsible for developing and executing marketing strategies to strengthen the IMPEX brand, drive product growth, improve digital presence, and support business objectives across all channels.

Key Responsibilities
Develop and execute annual, quarterly, and campaign-based marketing plans.
Manage IMPEX brand positioning, brand visibility, and communication across digital and offline channels.
Plan and execute product launches, promotional campaigns, ATL/BTL, retail, and digital campaigns.
Manage digital marketing, social media, website, e-commerce, and performance marketing activities.
Conduct market, customer, and competitor analysis to identify growth prospects.
Coordinate with Sales, Category, E-commerce, Product, Finance, Creative, and Operations teams.
Manage marketing agencies, vendors, media partners, and creative teams.




Prepare and monitor marketing budgets and evaluate ROI/ROAS and campaign effectiveness.
Lead the marketing team and ensure timely execution of marketing activities.
Provide regular marketing performance reports and recommendations to senior management.

Key KRAs
Marketing Strategy & Brand Growth
Campaign & Product Marketing
Digital & E-commerce Marketing
Marketing Budget & ROI Management
Team & Cross-functional Management

Key KPIs
Brand visibility, reach, engagement, and market growth.
Campaign performance and sales contribution.
Digital traffic, leads, conversion, engagement, and ROAS/ROI.
Marketing budget utilization and cost efficiency.
Timely and successful product launches and campaign execution.

Work Location: In person

📌 Marketing Manager Manjeri
🏢 KCM APPLIANCES PVT.LTD-IMPEX
📍 Manjeri