Job Summary

Filo is on a mission to redefine how students learn and is building the world’s fastest and most accessible learning platform, combining AI-powered academic support with instant access to expert tutors. We are looking for a Senior Associate - Digital Marketing to drive and scale our B2C acquisition engine.

What you'll do

- Manage and optimize performance marketing campaigns across Meta, Google, YouTube and other digital channels.
- Own campaign performance against CAC, CPA, ROAS, conversions and acquisition targets .

- Plan budgets, audiences, targeting and campaign structures to drive efficient growth.
- Analyse campaign and consumer data to identify opportunities for better performance and scale .

- Lead creative, audience and messaging testing to improve CTR, conversion and acquisition efficiency.
- Work with Content and Design teams to develop and iterate high-performing performance creatives and UGC .

- Optimise landing pages and conversion journeys in collaboration with Product and other teams.
- Track the consumer funnel from acquisition → activation → conversion and identify key drop-offs.

- Explore recent digital channels, audiences and acquisition opportunities.




- Work closely with Product, Analytics, Content and Design teams to improve overall marketing performance

What we're looking for

- 3+ years of hands-on experience in Digital Marketing / Performance Marketing / User Acquisition.
- Prior experience in a

B2C / consumer-facing business is important .

- Strong hands-on experience with Meta Ads and Google Ads .

- Strong understanding of CAC, CPA, ROAS, CTR, CVR, LTV and attribution .

- Experience with campaign optimisation, audience segmentation and A/B testing .

- Strong analytical and data-driven approach.
- Ability to independently manage campaigns from planning → execution → optimisation → reporting .

- Strong understanding of digital consumer behaviour and acquisition funnels.
- Experience in EdTech, consumer internet, D2C, mobile apps or subscription businesses would be a plus.

What we’re looking for in the person You should be able to move beyond simply running campaigns and answer:

What is working? Why is it working? What should we scale, stop or test next?

📌 Senior Associate-Digital Marketing (Gurugram)
🏢 Filo
📍 Gurugram