Job Description

We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our construction and real estate projects. The ideal candidate should have hands-on experience in social media marketing, lead generation, content creation, SEO/SEM, and digital campaigns.

Key Responsibilities
- Develop and execute digital marketing strategies for construction and real estate projects.
- Manage company social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Plan and create engaging content, including posts, reels, videos, and project-related creatives.
- Manage Google Ads, Meta Ads, and other paid digital campaigns for lead generation.
- Monitor campaign performance, leads, conversions, and ROI.
- Coordinate with the sales team to track and improve lead quality and conversion.
- Implement SEO/SEM strategies to improve website visibility and organic traffic.
- Manage website content and ensure regular updates.
- Conduct market and competitor research to identify new digital marketing opportunities.




- Prepare weekly/monthly digital marketing performance reports.
- Coordinate with graphic designers, content creators, agencies, and other vendors when required.
- Maintain and strengthen the company's online brand presence.
- Explore new digital platforms and marketing trends relevant to the construction and real estate industry.

Required Skills
- Strong knowledge of Digital Marketing, SEO, SEM, Google Ads, and Meta Ads.
- Good understanding of social media marketing and lead generation.
- Experience with Google Analytics, Google Search Console, Meta Business Suite, etc.
- Excellent content writing and communication skills.
- Basic knowledge of Canva/Photoshop or other design tools will be an added advantage.
- Solid analytical and problem-solving skills.
- Ability to manage multiple campaigns and deadlines.

Qualification
- Bachelor's degree in Marketing, Digital Marketing, Mass Comm

📌 Digital Marketing Specialist (Chennai)
🏢 Raunaq Foundations
📍 Chennai