Job Title: Marketing Senior Digital & Performance Marketing
Location: Bangalore, India
Company: Caledon Technologies India Pvt Ltd

About the Role

We are seeking a highly result-oriented and experienced Marketing Skilled (5+ years) to do marketing for global digital marketing initiatives for our car rental operations and corporate. The role is based out of our Bangalore office and requires hands-on expertise in Google Ads, social media marketing, and multi-platform campaign management worldwide.

This role requires robust expertise in performance marketing, reporting, brand management, and online reputation handling.

Key Responsibilities
Plan, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube) campaigns globally
Manage paid and organic campaigns across Meta (Facebook & Instagram), LinkedIn, Twitter (X), and other social platforms
Develop global digital marketing strategies targeting North America, Europe, Middle East, and other markets
Monitor ROI, CPL, CPA, ROAS and other performance metrics
Handle keyword research, competitor analysis,



and bid strategy optimization
Coordinate with OTA platforms and partners to improve visibility and bookings
Manage review platforms and brand reputation
Work closely with corporate management to align marketing goals with revenue targets
Prepare weekly and monthly performance reports with actionable insights
Coordinate with creative teams for ad creatives, landing pages, and campaign assets
Oversee SEO, remarketing, and email marketing campaigns
Conduct keyword research, competitor analysis, and budget optimization
Manage remarketing and audience targeting strategies

Reporting & Analytics
Prepare detailed weekly and monthly performance reports
Present insights, campaign analysis, and growth recommendations to corporate management
Track booking performance and marketing contribution toward revenue targets
Maintain dashboard reporting for management review

Online Rep

📌 Marketing Senior Digital Bengaluru
🏢 Caledon Technologies India
📍 Bengaluru