Performance Marketer — Meta Ads Expert

Company: AR Digital Technology Pvt. Ltd.
Location: Hamirpur, Himachal Pradesh — In office
Job Type: Full-Time | Permanent
Salary: ₹15,000 – ₹25,000/month + Performance Incentives
Experience: 2–3 Years

About the Role

AR Digital Technology Pvt. Ltd. is a growing digital marketing and technology company specializing in Performance Marketing, SEO, Google Ads, Meta Ads, Website Development, Branding, AI Automation, and Business Growth Solutions.

We are looking for a Performance Marketer — Meta Ads Expert with hands-on experience managing and optimizing Facebook and Instagram advertising campaigns.

Key Responsibilities
Plan, launch, manage, and optimize Meta Ads campaigns.
Manage Lead Generation, Sales, Conversion, Traffic, and Remarketing campaigns.
Develop audience targeting, Custom Audiences, Lookalike Audiences, and retargeting strategies.
Monitor and optimize CTR, CPL, CPA, Conversion Rate, ROAS, and ROI.
Manage campaign budgets and scale profitable campaigns.
Conduct A/B testing of creatives, copy, audiences,



placements, and campaigns.
Monitor Meta Pixel, Events Manager, and conversion tracking.
Prepare regular campaign performance reports.
Coordinate with creative, content, sales, and development teams.
Identify opportunities to improve lead quality and campaign performance.

Requirements
2–3 years of practical experience in Meta Ads / Performance Marketing.
Solid knowledge of Meta Ads Manager and Meta Business Suite.
Experience with lead generation and conversion campaigns.
Knowledge of Meta Pixel, Events Manager, and conversion tracking.
Understanding of CPL, CPA, CTR, ROAS, and ROI.
Solid analytical and problem-solving skills.
Ability to manage multiple campaigns and meet deadlines.
Agency/client account experience is preferred.

Additional advantage: GA4, GTM, Google Ads, CAPI, CRO, CRM, WordPress, and AI marketing tools.

Salary & Benefits
₹15,000 – ₹25,000/month based on experie

📌 Performance Marketer — Meta Ads Expert Hamirpur
🏢 AR Digital Technology
📍 Hamirpur