E-Commerce Account Growth
Develop and execute strategies to increase sales, orders, revenue, conversion rate and profitability.
Prepare account-wise growth plans and monthly/quarterly targets.
Identify opportunities for increasing sales through recent products, better visibility, pricing, promotions and advertising.
Monitor category and competitor performance and take corrective actions.
Develop strategies for scaling high-performing SKUs and improving underperforming SKUs.
Hands-On Marketplace Account Management
Personally manage and work on Amazon, Flipkart, Myntra, Ajio, Meesho and other marketplace portals.
Handle catalogue creation, product listings, pricing, inventory, promotions, advertisements, returns and account health.
Manage seller/vendor dashboards and ensure all account requirements are completed on time.
Resolve marketplace operational and account-related issues directly with platform teams.
Coordinate with marketplace account managers, category managers and support teams.
Sales & Performance Analysis
Analyse daily,



weekly and monthly sales reports.
Track GMV, revenue, orders, ASP, conversion, traffic, ROAS, TACOS/ACOS, returns, cancellations and profitability.
Identify reasons behind sales growth or decline and prepare actionable plans.
Prepare account-wise MIS and management reports.
Use Excel extensively for data analysis, reporting and decision-making.
Advertising & Promotions
Plan and monitor marketplace advertising campaigns.
Optimise budgets, bids, keywords, targeting and campaign performance.
Improve ROAS while controlling ACOS/TACOS.
Plan deals, discounts, coupons, sale events and promotional activities.
Evaluate the profitability of every major promotion.
Catalogue & Content Management
Ensure accurate and attractive product listings.
Improve product titles, bullet points, descriptions, keywords and images to increase conversion.
Identify catalogue gaps and recommend recent products/S

📌 Senior Ecommerce Manager Ludhiana
🏢 Phoenix International
📍 Ludhiana