Job Title: Category Manager

Role Objective

The Category Manager is responsible for driving net sales growth, profitability, visibility, and customer experience for the assigned portfolio by owning end-to-end category performance across sales, traffic, conversion, availability, advertising efficiency, NPD performance, and customer ratings, against defined targets (TGTs).

Key Responsibilities:

1. Sales & Revenue Growth
- Own Target vs Actual Net Sales for the category and ensure achievement of monthly, quarterly, and annual sales targets.
- Monitor TGT Tacos vs Actual Tacos to improve transaction velocity through pricing, promotions, and assortment actions.
- Identify sales gaps and execute corrective actions through assortment optimization, deal planning, and demand forecasting.

2. Advertising & Marketing Effectiveness
- Own TGT Ad Spends vs Actual Ad Spends with a focus on ROI, efficiency, and scalability.
- Plan and optimize performance marketing campaigns to drive incremental traffic and conversions while maintaining efficiency benchmarks.




- Continuously analyze ad performance and reallocate spends to high-performing ASINs.

3. Recent Product Development (NPD) Performance
- Drive TGT NPD Clicks per Day per ASIN vs Actual NPD Clicks through launch readiness, content quality, and visibility levers.
- Ensure achievement of TGT NPD Conversion % vs Actual Conversion % by optimizing pricing, reviews, A+ content, and customer feedback loops.
- Own post-launch tracking and course correction for underperforming NPDs.

4. Visibility & Traffic Growth
- Deliver TGT Visibility Clicks vs Actual Visibility Clicks by improving search ranking, keyword strategy, deals participation, and content optimization.
- Work cross-functionally to maximize organic and paid discoverability across the platform.

5. Supply Chain & Customer Promise
- Ensure high serviceability by achieving TGT % of ASINs in (T+1) Delivery vs Actual through proactive inventory planning and FC allocation.
- Coord

📌 E-Commerce Executive (Ahmedabad)
🏢 Kiara Global Services
📍 Ahmedabad