Role & responsibilities
- Define and execute product strategy, vision, positioning, and long-term roadmap aligned with business objectives.
- Conduct market, customer, competitor, and industry research to identify new product opportunities and growth areas.
- Analyze market trends, customer behavior, competitive offerings, and emerging technologies to inform strategic decisions.
- Develop TAM/SAM/SOM, market-sizing, business cases, financial models, and investment recommendations for recent product initiatives.
- Identify opportunities to improve product-market fit, customer acquisition, retention, engagement, and monetization.
- Partner with Product, Engineering, Design, Data, Marketing, Sales, and Customer Success teams to translate strategy into execution.
- Define product priorities based on customer value, business impact, market opportunity, technical feasibility, and investment requirements.
- Develop and evaluate Go-to-Market (GTM), pricing, packaging, and monetization strategies.
- Establish and track product KPIs, OKRs, North Star Metrics, revenue targets, adoption,



retention, conversion, and other business metrics.
- Use product analytics, experimentation, customer insights, and business data to drive strategic decision-making.
- Lead strategic product initiatives from discovery and validation through launch, scale, and optimization.
- Identify gaps in the existing product portfolio and recommend new products, features, partnerships, or market expansions.
- Conduct competitive benchmarking and develop strategies to differentiate products in the market.
- Support annual and long-term product planning, investment prioritization, and resource allocation.
- Evaluate emerging technologies such as AI, Generative AI, automation, cloud, and APIs for potential product opportunities.
- Develop executive-level presentations, strategy documents, business cases, and recommendations for senior leadership.
- Establish product strategy frameworks, processes, governance, and

📌 Product Strategy Lead (India)
🏢 Good Co India
📍 India