Job Role
- Digital Marketing Specialist

Job Description
Digital Marketing Campaigns:
- Plan and execute digital marketing campaigns across various online platforms.
- Develop strategies to increase brand visibility, generate leads, and support business growth.
- Manage multiple digital campaigns while ensuring timely execution.

Social Media Management
- Manage the company’s Instagram, Facebook, LinkedIn, and YouTube accounts.
- Create and publish engaging posts, reels, stories, videos, and other digital content.
- Maintain consistent branding and communication across all social media platforms.
- Monitor audience engagement and identify opportunities to improve social media performance.

Paid Advertising
- Create, manage, and optimize Google Ads and Meta Ads campaigns.
- Develop campaigns focused on lead generation and customer acquisition.
- Monitor advertising performance, cost per lead, conversions, and ROI.
- Optimize campaigns based on performance data.

Lead Generation
- Generate and track leads through digital marketing campaigns.




- Monitor the quality and volume of leads generated.
- Coordinate with the sales team to ensure timely follow-up of digital leads.
- Track lead conversion into sales and site visits.

SEO & Website Management
- Conduct keyword research and support SEO activities.
- Assist in improving website visibility and search engine rankings.
- Manage website content and coordinate website updates.
- Monitor website traffic and online enquiries.

Reporting & Analytics
- Prepare monthly digital marketing performance reports.
- Track leads, engagement, reach, conversions, website traffic, and advertising performance.
- Analyze campaign results and recommend improvements.
- Monitor key performance indicators and marketing targets.

Required Skills
Digital Marketing Skills:
- Positive knowledge of Google Ads and Meta Ads.
- Knowledge of Instagram, Facebook, LinkedIn, and YouTube marketing.
- Basic to intermediate knowledge of SEO and Google Analytics

📌 Digital Marketing Specialist (Noida)
🏢 JobTrade
📍 Noida