Objective
The Head of Operations GCC will lead the complete end-to-end operations function across GCC markets for a quick-growing gifting, flowers, cakes, and e-commerce business. This role is responsible for ensuring seamless execution across fresh production, fulfillment centers, warehousing, inventory planning, logistics, and last-mile delivery while maintaining high customer satisfaction, operational efficiency, and profitability.

The role will focus heavily on same-day delivery operations, festive peak readiness, fresh product production, perishables handling, service excellence, and scalable regional growth.

Roles & Responsibility
- Lead end-to-end GCC operations strategy aligned with business growth, profitability, and customer experience goals.
- Oversee operations across all GCC markets.
- Build scalable operating models to support expansion into new cities and markets.
- Drive standardization of SOPs while adapting to local market needs.

Fresh Production & Fulfillment
- Oversee daily production operations for flowers, bouquets, cakes, hampers, gift assembly,



and personalized products.
- Ensure production planning aligns with demand forecasts and order cut-off timelines.
- Maintain freshness standards, product quality, packaging excellence, and dispatch readiness.
- Optimize production manpower productivity, wastage control, and turnaround times.

Warehousing & Inventory Management
- Manage warehouses, fulfillment centers, dark stores, and regional hubs.
- Lead inventory planning for flowers, cakes, gifts, packaging materials, and consumables.
- Ensure optimum stock levels with minimal expiry, wastage, or stock-outs.
- Improve inventory accuracy, replenishment cycles, and stock deployment across markets.

Logistics & Last Mile Delivery
- Lead in-house fleet and third-party delivery partner performance across GCC.
- Ensure same-day, express, scheduled, and peak-period deliveries are executed efficiently.
- Optimize route planning, rider productivity, deliv

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