Campaign Planning and Strategy
- Set up transparent marketing objectives, target goals, and Key Performance Indicators (KPIs).
- Plan and build complete ad campaigns using the official Meta Ads Manager tool.
- Allocate and manage daily or lifetime budgets to maximize return on investment. [1, 2]

Audience Targeting and Research
- Research market groups and build custom or lookalike audiences based on user data.
- Segment groups by location, age, behavior, and specific interests.
- Set up retargeting funnels to reach previous website or page visitors. [1, 2, 3]

Optimization and Testing
- Run A/B split tests on ad text, images, video assets, and audience types.
- Adjust bidding strategies, ad placements, and scheduling in real time.
- Pause or scale ad sets based on live performance data. [1, 2, 3]

Analytics and Reporting




- Monitor metrics like Click-Through Rate (CTR), Cost Per Click (CPC), and ROAS.
- Build performance data reports for company leaders or external clients.
- Share data-driven suggestions to improve future marketing steps. [1, 2, 3]

Creative Collaboration and Compliance
- Work with graphic designers and copywriters to build engaging visual and text assets.
- Check that all ads follow strict Meta advertising policies to avoid account bans.
- Keep up to date with sudden system changes and digital marketing trends. [1, 2]

Pay: ₹25,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Facebook Ads Manager (Kolkata)
🏢 DigiInd
📍 Kolkata