Area Sales Manager (ASM)

Department:Sales and Marketing

Reporting To:Regional Sales Manager / Sales Head
Sales Revenue s Volume Achievement

Objective:Achieve assigned sales targets for the allocated territory.

Key Responsibilities
Achieve monthly, quarterly annual sales targets
Drive product-wise sales (UPVC, CPVC, Agri Pipes C Fittings)
Improve market share in assigned area
Push high-margin and focus products

KPIs
Target vs Achievement (%)
Product-wise sales growth (%)
Contribution margin (%)

Weightage:30%
Distributor / Dealer Network Development

Objective:Expand and strengthen distribution network.

Key Responsibilities
Appointment of recent distributors C dealers
Territory-wise coverage expansion
Ensure distributor viability and ROI
Activate non-performing dealers

Objective:Increase brand visibility and market penetration.

Key Responsibilities
Execute marketing and promotional activities
Conduct plumber meets, dealer meets C demos
Improve shelf visibility C branding
Track competitor activity
Collection s Credit Control





Objective:Ensure timely collection and healthy receivables.

Key Responsibilities
Achieve monthly collection targets
Control outstanding and overdue payments
Adhere to credit policy
Coordinate with accounts team
Channel Partner Relationship Management

Objective:Build solid long-term relationships with channel partners.

Key Responsibilities
Regular distributor/dealer visits
Resolve trade issues C complaints
Joint business planning
Improve partner satisfaction
Team Management s Development

Objective:Lead and develop sales team in the area.

Key Responsibilities
Guide Sales Officers / Executives
Set targets C review performance
Training C capability building
Discipline C productivity management

KPIs
Team target achievement (%)
Sales staff productivity
Training programs conducted

Weightage:10%
Forecasting, Reporting s MIS

Objective:Ensure accurate planning

📌 Sales Executive Ahmedabad
🏢 DS Group India
📍 Ahmedabad