-Their primary role as a genre custodian is
Genre /Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level
Ideation for revenue maximization
Creating Show Packages along with Pricing team & finding integration opportunities to monetize
Adex analysis to understand potential and growth prospects.
Other Prospects in terms of in-content integrations, marketing initiatives, digital etc
Creating monthly/weekly updation/forecasting reports based on viewership and adex
Competition update in terms of content, adex, viewership shifts
Become the one point of contact for the channel and sales team

Key skills
Tools: YUMI (BARC), Advanced Excel, TGI, IRSOthers
Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.Faster turnaround time; Willing to work late shifts and if required on weekends. Team player- Job RequirementData Analysis, Software operating skills, Presentation skills

📌 Assistant Manager Mumbai
🏢 Zee Entertainment Enterprises
📍 Mumbai