Assistant Sales Manager - AP

Job Summary

Key Responsibilities
Drive primary and secondary sales and achieve assigned sales targets across the territory.
Manage and strengthen the sales and distribution network across assigned AP markets.
Lead, supervise, and motivate the sales team to achieve business objectives.
Develop and maintain strong relationships with distributors, retailers, HORECA customers, and key market stakeholders.
Identify potential business partners and support the appointment of new distributors.
Drive market expansion by identifying new territories, outlets, customers, and business opportunities.
Plan and execute brand promotion, visibility, BTL, and market activation activities.
Ensure effective outlet/customer coverage, beat planning, merchandising, and sales execution.
Monitor competitor activities, market trends, pricing, product availability, and customer feedback.
Track sales performance and prepare regular reports, forecasts, and market action plans.




Ensure optimum stock availability and effective inventory management across the distribution network.
Identify market gaps and implement corrective action plans to improve sales and distribution.
Travel extensively across the assigned territory to ensure strong market coverage and execution.

Required Market Experience
Anantapur:
Tirupati:
Chittoor:
Kadapa:
Kurnool
Relevant experience in FMCG or HORECA sales.
Solid knowledge and experience in the assigned Andhra Pradesh markets.
Proven experience in team handling and sales team management.
Strong understanding of primary and secondary sales.
Experience in distributor management and recent distributor appointment.
Proven ability to drive market expansion and business development.
Experience in brand promotion and market activation activities.
Robust communication, negotiation, planning, analytical, and execution skills.
Willingness to travel extensively across the assigned territory.

Key Com

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